Associate Director, Trade Marketing (Pet)

About the Role

Key Responsibilities

• Develop and execute a long-term vision for commercial go-to-market strategies that advance brand, channel, and customer objectives while aligning with Post Consumer Brand's overarching goals.
• Lead and inspire cross-functional teams to create and implement innovative customer-centric solutions that drive growth and differentiation in the market.
• Build and execute tailored channel strategies to maximize product availability, visibility, and performance across key customers and retail environments.
• Build and maintain strong relationships with key decision-makers, representing the voice of market insights and internal planning to sales teams and the voice of customer to PCB.
• Own and lead the execution of product, pricing, placement, and promotion strategies, including price-pack architecture, display optimization, and distribution expansion.
• Develop and implement key performance indicators (KPIs) to measure the effectiveness and implementation of trade marketing initiatives and priorities, driving continuous improvement.
• Oversee the development and management of multi-million-dollar trade budgets, ensuring optimal ROI and financial performance.
• Build and maintain a high-performing Trade Marketing team, fostering a culture of excellence and innovation through ongoing guidance, coaching, and development.
• Stay abreast of industry trends, competitive landscape, and consumer behavior to identify growth opportunities.
• Leverage data and analytics to inform decision-making and optimize trade spending across the pet portfolio.

Requirements

• Bachelor's degree in business, marketing, or related field; MBA preferred.
• Minimum 10+ years of progressive experience in trade marketing, sales, or category management within the consumer-packaged goods industry.
• Prior pet industry experience preferred.
• Effective communication and presentation skills with an aptitude to simplify complex subject matter.
• Proven track record of delivering exceptional results in a fast-paced, competitive environment.
• Strong leadership and interpersonal skills with the ability to influence at all levels of the organization.
• Demonstrated ability to build and maintain strong relationships with key internal and external partners.
• Strong understanding of financial metrics and their impact on business performance.
• Proficient in Microsoft Office Suite, including advanced Excel skills for data analysis and PowerPoint for impactful messaging.
• Experience with trade planning and management software.
• Proven ability to recruit, lead, and develop high-performing teams.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• Minimum 10+ years of experience in trade marketing, sales, or category management within the consumer-packaged goods industry.
• Prior pet industry experience preferred.
• Proficiency in Microsoft Office Suite, including advanced Excel and PowerPoint skills.
• Experience with trade planning and management software.
• Proven leadership and team development skills.

Benefits & Perks

• The pay range for this position is $99,119 - $154,626 per year.