ASSOCIATE DIRECTOR, U.S. IMMUNOLOGY CONSUMER MARKETING DERMATOLOGY

About the Role

Key Responsibilities

• Lead launch strategy development, go-to-market strategy, and tactical planning for potential new indications, including representation within the IBT through LSRs and LRR.
• Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals.
• Manage strategy and project development of DTC advertising for disease education, brand awareness, acquisition, and conversion initiatives through various channels including CRM, direct marketing, in-office, print, SEM, Digital Media, Mobile, and broadcast TV.
• Manage media planning in partnership with the AbbVie Media team and external media agency.
• Work with internal cross-functional groups and external agencies to ensure integration and regulatory compliance of promotional material.
• Develop a strategic roadmap and implement new use cases involving technological and operational capabilities with the Digital Lab organization.
• Use data-driven insights to understand marketplace trends impacting Consumer Marketing.
• Lead competitive assessment and evaluate implications for specific indications and patients.
• Evaluate campaign effectiveness through measurement and metrics to ensure ROI and brand objectives are met.
• Help patients better manage their conditions through improved patient experiences.
• Grow brand/product penetration, share, and awareness.
• Track and manage the marketing budget.
• Execute multiple marketing projects in a timely manner.

Requirements

• BA/BS degree required; MBA preferred.
• 8+ years of consumer marketing experience, with heavy experience in media including digital marketing.
• Experience in broadcast and media planning leadership.
• Proficiency in core marketing capabilities such as creative development, positioning, and optimization across the marketing mix.
• Ability to lead and influence cross-functional teams, including timeline and budget management.
• Understanding of medical/clinical aspects of pharmaceutical products and their application to marketing strategies.
• Experience working in a matrixed organization to drive alignment to brand objectives.
• Excellent communication, presentation, and people skills.
• Experience managing external agencies including advertising, digital, and database agencies.
• Understanding of social media platforms and their application.
• Strong planning, organization, and follow-through skills.
• Ability to influence senior management and work across all organizational levels.

Nice to Have

• Pharmaceutical launch experience.
• Experience with local market and patient immersions.
• Competency in digital marketing and media planning leadership.

Qualifications

• Bachelor's degree (BA/BS)
• Master's degree (MBA) preferred

Benefits & Perks

• Paid holidays
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Participation in short-term and long-term incentive programs