Associate Director, U.S. Immunology Consumer Marketing Dermatology

About the Role

Key Responsibilities

• Lead launch strategy development, go-to-market strategy, and tactical planning for potential new indications, including representation within the IBT through LSRs and LRRCollaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals
• Manage strategy and project development of DTC advertising for disease education, brand awareness, acquisition, and conversion initiatives through various channels including CRM, direct marketing, in-office, print, SEM, Digital Media, Mobile, broadcast TV, and web-based communications
• Manage media planning in partnership with the AbbVie Media team and external media agency
• Work with internal cross-functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical, and Project Management) and external groups (Ad Agency, Digital and Media Agency, Database agency) to ensure integration and regulatory compliance
• Develop a strategic roadmap and implement new use cases involving technological and operational capabilities with the Digital Lab organization
• Understand marketplace trends impacting Consumer Marketing using data-driven insights and lead competitive assessments
• Evaluate campaign effectiveness through measurement and metrics to ensure ROI and brand objectives are met
• Help patients better manage their conditions through improved patient experiences
• Grow brand/product penetration, share, and awareness
• Track and manage the marketing budget
• Execute multiple marketing projects in a timely manner

Requirements

• BA/BS required, MBA preferred
• 8+ years of consumer marketing experience with heavy experience in media, including digital marketing, broadcast, and media planning
• Competency in core marketing capabilities such as creative development, positioning, and optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy
• Experience working in a matrixed organization to drive alignment to brand objectives
• Experience leading or supporting strategic and tactical planning
• Excellent communication (oral, written, and presentation) and people skills
• Familiarity with local market and patient immersions, pulling insights into execution
• Experience managing external agencies including advertising, digital, and database agencies
• Understanding of social media platforms and their application
• Strong planning, organization, diligence, execution, and follow-through skills
• Demonstrated history of high performance

Nice to Have

• Pharmaceutical launch experience

Qualifications

• BA/BS degree (required)
• MBA (preferred)

Benefits & Perks

• Comprehensive package of benefits including paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k) plan
• Participation in short-term and long-term incentive programs