Associate Ecommerce Marketing Manager (Digital Shelf Content)

About the Role

Key Responsibilities

• Assist in the development and implementation of eCommerce content and organic search strategies to increase product awareness and drive conversions.
• Support the team in maintaining eCommerce content best practices, benchmarking, and content creation.
• Contribute to the development of engaging and persuasive digital shelf content, including optimized imagery, SEO copy, enhanced content, and videos.
• Help maintain product content, ensuring accuracy and up-to-date information.
• Work with Digital Experience team to ensure SEO optimization.
• Assist in managing product listings on e-commerce platforms such as Amazon, Walmart, Sysco, and the company's website, ensuring consistency across all platforms.
• Provide supplemental product information as required by key retailers and corporate account distributors.
• Work with internal Data Activation team to ensure remediation of core product data integrity issues.
• Collaborate with Commerce Marketing Managers, brand, digital capabilities, customer teams, and vendor partners to create custom eCommerce content and ensure seamless shopper experiences.
• Support the implementation of strategies to improve product rankings and visibility on digital shelves, including conducting A/B testing and other experiments.
• Assist in analyzing sales data, customer reviews, and other metrics to identify trends and opportunities for improvement.
• Help leverage digital shelf health tools to track compliance and performance, benchmark competition, identify gaps/opportunities, and drive corrective action plans.
• Assist in managing projects related to digital content, including new product launches and seasonal promotions.
• Support the online product setup process and content execution across all Tyson Beef & Pork categories and business channels.
• Help refine retailer and distributor product detail pages and execute enhanced content planning.
• Ensure all product content complies with industry standards, legal requirements, and platform guidelines.
• Monitor customer reviews and questions on digital platforms, and report feedback to improve product content and customer experience.
• Assist in training team members on best practices for digital content management.
• Partner with Sr. eCommerce Analyst to report on digital shelf performance and work with account teams to understand retailer and distributor metrics.

Requirements

• Bachelor's degree in business or related field.
• Minimum 2 years relevant marketing experience, with at least 1 year in CPG eCommerce.
• Highly collaborative with an ability to lead through influence.
• Self-starter with intellectual curiosity and comfortable with ambiguity.
• Understanding of Microsoft Office applications, especially Excel.
• Proficient knowledge and experience with CMS platforms such as Salsify or Syndigo.
• Experience with syndicated data and measurement tools like Profitero.

Nice to Have

• Experience with digital marketing tools and eCommerce platforms.
• Knowledge of industry standards and legal requirements related to digital content.

Qualifications

• Educational background in business or related field
• Relevant marketing experience in CPG eCommerce

Benefits & Perks

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision, and prescription drug benefits