Associate, Growth Marketing, Retention

Strava

San Francisco, CA

Full Time

Entry Level

68k-85k

about 1 month ago

Job Description

About the Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. Lifecycle marketing is a key part of that mission. We're looking for an Associate Retention Marketer to join our Growth Marketing team to help activate, engage, and retain our diverse user base. You'll craft and execute personalized, data-informed campaigns that improve the athlete experience and drive measurable business outcomes. Working closely with Product, Design, Partnerships, and other teams across Strava, you'll help test, iterate, and scale experiments that deepen engagement and foster long-term retention.

Key Responsibilities

Own the User Lifecycle: Execute and optimize campaigns across email, push, and in-app channels to drive activation, engagement, and retention.
Deliver Personalized Experiences: Use segmentation and behavioral data to craft timely, relevant messaging that resonates with our diverse user base.
Test, Learn, and Scale: Design A/B tests, analyze results, and apply insights to future campaigns. Drive a structured learning agenda that improves performance across the funnel.
Collaborate for High-Impact Execution: Partner with Product, PMM, Creative, and external agencies to build effective campaigns and user journeys.
Report on Results: Track and share performance, learnings, and insights that inform broader strategy and roadmap planning.

Requirements

1-3 years of experience in growth or lifecycle marketing, ideally working with owned media (email, push, in-app).
A data-driven mindset with experience designing and analyzing A/B tests.
Excellent attention to detail and organizational skills.
Strong communication skills and comfort working cross-functionally.
Ability to manage competing priorities and execute with support from your manager.
A positive, collaborative attitude and a willingness to roll up your sleeves.

Nice to Have

Experience working with dynamic HTML email templates - ability to code basic HTML.
Experience running email & push marketing programs across triggers, blast campaigns, and transactional messaging.
Understanding of creative best practices for email design and copy.
Iterable and Tableau experience is nice to have.

Qualifications

Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

Compensation: $30-$40 per hour, which will be $68,000-$85,000 per year.
This range reflects base compensation only and does not include equity or benefits.
Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.
For more information on benefits, please click here.

Working at Strava

At Strava, we're building the world's largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. We are committed to an inclusive workplace where employees can grow and thrive. Our culture reflects our community, and we strive to hire and engage teammates from all backgrounds, experiences, and perspectives. Strava is an equal opportunity employer dedicated to diversity and inclusion.

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