Associate, Investment, Programmatic

About the Role

Key Responsibilities

• Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
• Execute ongoing media activation and maintenance tasks, including account pacing, keyword analysis, optimization, forecasting, and working with internal/external teams to enhance client experience
• Utilize analytical skills to extract insights from campaign data and provide recommendations to meet client goals and objectives
• Assist in development of media strategy and recommendations, and support elements of client presentations
• Ensure flawless execution of media buys by deploying best practices in digital operations and quality assurance for all campaign launches and modifications
• Support pacing, optimization, and management of campaigns as applicable
• Monitor campaign performance through regular reporting, ensuring proper execution and troubleshooting issues
• Analyze data trends and develop solutions for improvement
• Collaborate with leadership and peers to develop solutions that enhance operational efficiency, tools, systems, and workflows
• Represent Rise to vendor reps to analyze media vehicle/tactic value and applicability for plan consideration

Requirements

• Bachelor's degree in communications, marketing, advertising, or business
• Ability to speak, read, and write English
• 0-2 years relevant experience in digital media planning, buying, or execution; agency experience preferred
• Experience with Microsoft Office suite; practical experience with Excel is a plus
• Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk, and Facebook Business Manager recommended but not required
• Understanding of the role of programmatic, paid social, and paid search within a media plan
• Ability to translate strategic plan directions into flawless tactical executions
• Certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads, and IAB Digital Media Planning & Buying are a plus but not required
• Strong analytical capabilities for campaign setup, troubleshooting, and quality assurance
• Superior oral and written communication skills with a focus on collaboration
• High comfort level participating in brainstorms and ideation sessions
• Ability to work with a team to execute accurately and align media execution with client needs

Nice to Have

• Certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads, and IAB Digital Media Planning & Buying

Benefits & Perks

• Annualized salary range of $51,610.00 - $60,000.00, based on knowledge, skills, experience, and market conditions