Associate Manager, Digital Activation Programmatic

About the Role

Key Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange based performance media, audience-based buying, and remarketing campaigns, both independently and in support of Manager.
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle.
• Maintain and organize campaign-specific materials in the team's shared drive.
• Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns handled by Associates and Senior Associates.
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates.
• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly.
• Communicate with creative teams regarding risks of not launching on time across platforms.
• Master media buying-related technologies, including DSPs and social/search platforms.
• Understand client performance objectives and develop strategies to meet them.
• Manage client campaigns hands-on in the field.
• Apply best practices on client campaigns and execute advanced QA standards.
• Perform basic and advanced reporting analysis using third-party planning, activation, and measurement tools.

Requirements

• Understanding of Linear Upfront and Scatter Investment.
• Experience working with Paid Social, Linear TV, Retail Media, OTT.
• Strong knowledge of media fundamentals and how different media elements perform individually and together.
• Skilled in negotiation tactics.
• Ability to multi-task and work under pressure.
• Strong analytical thinking and mathematical skills, including proficiency in Excel, pivot tables, V lookups.
• Experience with DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP.
• Excellent communication and writing skills.
• Ability to organize and manage detailed work.
• Strong project management skills.

Nice to Have

• Experience with campaign setup and management across multiple digital platforms.
• Experience in client communication and team leadership.
• Knowledge of campaign optimization and performance analysis.

Qualifications

• Location: NYC
• Pay range: $75,000 USD

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits