Senior Manager, Paid Media

About the Role

Key Responsibilities

• Create, implement, optimize, and test online advertising campaigns of all types (CPA, PPC, SEM, social media, programmatic, streaming video and audio, etc.) to reach fundraising and other goals such as lead generation, upgrades, sustainer acquisition/conversion, and reactivation.
• Help develop paid media strategy, serving as a subject matter expert to colleagues and providing sound counsel on how to best approach and optimize multi-channel paid campaigns.
• Collaborate with AGM team members and others in Advancement to integrate paid placements with other channels across key audiences and programs.
• Oversee development of campaign and media assets, including leading vendors, partners, and internal staff in the development of advertising copy, display imagery, video, and interactive content.
• Manage trafficking and quality assurance tactics to ensure placements, coding, tracking parameters, and other campaign details are functioning as expected.
• Build and maintain relationships with key vendors, platforms, and technology partners.
• Report on campaign results proactively and regularly, sharing insights and recommendations for future optimizations.
• Collaborate with teams to assess campaign performance and optimize reporting tools.
• Lead and manage testing plans aligned with department priorities, incorporating audience and creative themes.
• Manage budget and spend on campaigns of varying size and scope.
• Stay abreast of digital marketing trends and recommend new paid media tactics and approaches.
• Learn key features of ad and fundraising platforms, CRM and eCRM tools, and vendor services to support campaign implementation and optimization.
• Perform other duties as assigned.

Requirements

• 7+ years of progressive experience working in direct response digital marketing or fundraising, including planning, budgeting, and buying digital media.
• Fluent in current and emerging trends in digital fundraising and robust eCRM and ad platform experience.
• Experience working at an organization during a large-scale fundraising campaign.
• Adept in Google Ad Manager and Meta Business Manager, and other ad platforms.
• Proven member and/or donor fundraising experience.
• Experience in creating and managing successful digital and/or omnichannel campaigns.
• Competent in working with writers and designers to bring ad ideas to life based on best practices.
• Detail-oriented, highly organized, and capable of managing multiple projects simultaneously.
• Ability to work independently and collaboratively in a goal- and deadline-oriented environment.
• Strong analytical skills and ability to develop appropriate recommendations.
• Proficiency in word processing, spreadsheet, and presentation software (MS Office or Google Workspace).
• HTML, Photoshop, or related skills for campaign optimizations.

Nice to Have

• Familiarity with Engaging Networks and/or other fundraising platforms and databases.
• Prior experience helping with strategy and leveraging data to increase results.
• Ability to relate to people of diverse backgrounds, training, and experience.
• Possession of a growth mindset and high emotional intelligence.

Qualifications

• Bachelor's degree preferred.

Benefits & Perks

• Competitive and holistic total rewards package.
• Medical, dental, and vision insurance.
• Wellness program.
• 401(k) retirement savings plan with matching contributions after 6 months.
• Flexible paid time off benefits with up to 22 days of paid annual leave.
• 10 days of sick leave.
• 12 paid holidays and a paid winter break.
• Paid parental leave, adoption, and surrogacy expense reimbursement, fertility benefits.
• Learning and development opportunities.
• Lifestyle Spending Account.
• Pet adoption assistance and insurance.
• Pre-tax transportation benefits with employer subsidy.
• Employer-paid life insurance and disability benefits.
• Various discounts and perks.