Manager, Digital Performance (A/B Testing)

The Aspen Group

Chicago, IL

Full Time

Senior

120k-150k

3 days ago

Job Description

About the Role

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting over 20,000 healthcare professionals and team members across nearly 1,500 health and wellness offices in 48 states. The organization operates in categories including dental care, urgent care, medical aesthetics, and animal health, providing centralized business support services to power consumer-facing brands such as Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. TAG is committed to delivering high-quality healthcare experiences at scale and aims to improve healthcare through smarter, more efficient practices. The role of Manager, Digital Performance involves leading A/B testing initiatives to optimize website performance and enhance user engagement.

Key Responsibilities

Develop and execute A/B testing strategies to optimize various aspects of the website, such as landing pages, user flows, and conversion funnels
Collaborate with cross-functional teams to define test objectives, set up experiments, and ensure seamless implementation of A/B tests using testing tools like Optimizely or VWO
Collect, analyze, and interpret data from A/B tests, user behavior, and website performance to identify trends, insights, and opportunities for improvement
Generate clear and concise reports summarizing A/B test results and overall site performance, providing actionable recommendations and sharing insights with stakeholders
Utilize data insights to enhance user experience, improve conversion rates, and drive customer engagement and retention
Understand user behavior on the website, identify pain points, and suggest changes to improve the user experience
Continuously monitor and report on key performance indicators (KPIs) related to website traffic, engagement, and conversions
Manage web analytics tools such as Google Analytics and collaborate with IT and Data teams to implement tracking codes and ensure data accuracy
Stay updated on industry trends, emerging technologies, and competitor websites to identify opportunities for improvement

Requirements

5+ years of experience working in eCommerce or retail in data analytics and reporting
BA/BS or equivalent working experience
Experience with Google web analytics, A/B testing, and inbound marketing tactics
Ability to support conclusions with analytical evidence using descriptive stats, inferential stats, and data visualizations
Good time-management skills and ability to multi-task
Critical thinker and problem-solver
Excellent communication skills to liaise effectively with both business and technical teams
Comfort with ambiguity and open-ended problems in digital commerce
Good understanding of SEO

Nice to Have

Experience with testing tools like Optimizely or VWO
Knowledge of inbound marketing tactics
Familiarity with data visualization tools

Qualifications

BA/BS degree or equivalent working experience

Benefits & Perks

Generous benefits package including paid time off, health, dental, and vision insurance
401(k) savings plan with match
Annual salary range of $120,000-$150,000

Working at The Aspen Group

The Aspen Group is dedicated to improving healthcare through smarter, more efficient practices. The organization values innovation, collaboration, and a commitment to delivering high-quality healthcare experiences at scale.

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