Senior Strategic Campaign Manager

About the Role

Key Responsibilities

• Lead the strategy, execution, and optimization of large-scale campaigns for our highest-value client.
• Own campaign architecture-including creative asset curation, targeting, and settings-with a focus on long-term growth and scalable performance.
• Partner with Advertiser Success, Sales, and Supply teams to align media plans with broader account and business objectives.
• Proactively identify new media opportunities, testing frameworks, and audience strategies that support client KPIs.
• Track, analyze, and report on campaign and account-level performance; deliver actionable insights that drive measurable improvements.
• Align campaign execution with both quantifiable KPIs and qualitative success criteria, including soft or evolving goals.
• Resolve performance challenges by developing new approaches, escalating cross-functional issues, and implementing A/B testing strategies.
• Deliver executive-level recaps and strategic recommendations that clearly tie performance to business outcomes.
• Ensure campaign creative and settings reflect client expectations and best practices.
• Evaluate end-to-end user experience across desktop and mobile environments.
• Partner with client-facing teams to ensure end-user experience reflects both brand intent and platform best practices.
• Identify and operationalize best practices to improve campaign execution across the broader team.
• Lead knowledge-sharing initiatives to scale high-impact strategies across accounts and verticals.
• Act as the performance point-of-contact for internal stakeholders including Sales, Analytics, Product, and Ad Operations.
• Provide feedback and insights to shape product roadmap priorities based on enterprise client needs.
• Partner with senior leadership to build and execute strategic account plans that drive long-term client retention and expansion.

Requirements

• 3-5+ years of experience in campaign management, performance media, or ad operations, in a CPC/search ad tech environment.
• Proven track record of managing large-scale campaigns and exceeding performance targets for enterprise clients.
• Strong understanding of media buying mechanics including pricing, margin management, bidding strategies, and pacing.
• Highly analytical with advanced Excel or BI tool proficiency (e.g., Looker, Tableau).
• Excellent communication and presentation skills; ability to distill complexity into actionable insights for executive audiences.
• Comfortable leading through ambiguity and adapting strategies to meet evolving client priorities.

Nice to Have

• Experience with performance marketing in digital advertising environments.
• Familiarity with adTech tools and platforms beyond those listed.
• Leadership experience in managing teams or cross-functional projects.

Qualifications

• Educational background or certifications are not explicitly specified, but relevant experience in campaign management and ad tech is required.

Benefits & Perks

• Salary range of $100,000 - $125,000 plus Bonus & Equity.
• Comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching.
• Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours, and corporate retreats.
• Opportunities for continuing education, management training, and career growth.