Director, Paid Marketing

About the Role

Key Responsibilities

• Develop data-driven acquisition strategies utilizing an analytical mindset and leveraging data to drive informed decision-making.
• Map strategies back to business goals to ensure alignment with company objectives.
• Build and maintain a structured learning agenda to support continuous improvement and growth.
• Influence cross-functional teams to drive collaborative solutions and successful execution.
• Proactively provide insights and perspectives to address challenges and improve outcomes.
• Continuously monitor and assess progress against set goals to ensure objectives are being met.
• Demonstrate a deep understanding of measurement methodologies and effectively manage an analyst to ensure accurate and actionable results.

Requirements

• 10+ years of relevant performance marketing experience, with influencer/affiliate experience preferred.
• Deep understanding of automation and machine learning and how they increase efficiency, personalization, and ROI across paid marketing.
• Knowledge of multiple measurement approaches, including multi-touch attribution, incrementality testing, and media mix modeling.
• Experience collaborating with analytics and data science teams to design, implement, and validate measurement frameworks.
• Expert-level proficiency with Meta Ads Manager and/or Google Ads, with a proven track record of driving efficient customer acquisition.
• Understanding of creative as a performance lever, especially creative diversification.
• Experience leading and mentoring a high-performing team of channel specialists, analysts, and external partners.
• Strong skills in decision-making, analysis, collaboration, and enterprise performance.

Nice to Have

• Influencer/affiliate marketing experience.

Qualifications

• Educational background is not explicitly specified, but extensive experience in performance marketing is required.

Benefits & Perks

• Company Healthcare Plan: $0.00 out of pocket for employee only benefits, including fertility testing and treatment.
• Parental Leave Policy: 16 weeks for primary caregivers, with options for part-time work with full pay.
• Mental Health Days: 10 days.
• 401K: Matched up to 4% with immediate vesting.
• PTO & Company Holidays: Two full weeks of companywide closures and additional holidays.
• Flex Friday: Year-round half-day Fridays.