Associate Manager Performance Media

About the Role

Key Responsibilities

• Plan and manage paid media campaigns, with a focus on programmatic and social platforms, monitoring and implementing strategies to optimize campaigns for better results.
• Collaborate with the media agency and internal cross-functional partners to track KPIs, identify trends, and make data-driven decisions to improve campaign performance.
• Prepare regular reports on media performance with insights and recommended actions.
• Allocate, manage and track media budgets effectively, ensuring maximum ROI.
• Lead planning and testing recommendations to identify what works best and drive continuous improvement, with a focus on Dynamic Creative Optimization (DCO).
• Work closely with cross-functional teams including personalization, creative, integrated marketing, data strategy, analytics, and the media agency.
• Stay up-to-date on industry trends, emerging technologies, and best practices in performance marketing, and socialize learnings with key stakeholders.
• Contribute to optimizing processes and tools to drive clarity and streamline ways of working with cross-functional partners.

Requirements

• Bachelor's degree in media, marketing, business, or related field.
• 5-7 years of experience in performance media planning, preferably within social marketing, digital marketing, and/or retail.
• Experience in DCO, personalization, analytics, testing, data strategy, and consumer journeys.
• Strong analytics approach to data and measurement, with the ability to extract relevant and actionable insights that drive business results.
• High attention to detail, exceptional organizational and time management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Experience working in matrixed organization settings, collaborating with cross-functional teams and managing/influencing external agency partners.
• Strong communication skills, both written and verbal.
• Proficiency in Microsoft suite of products.

Nice to Have

• Experience motivating partner teams, internal and external, towards shared goals.
• Ability to anticipate needs and collaborate on problem solving.

Qualifications

• Educational background includes a bachelor's degree in media, marketing, business, or related field.

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• Salary range of $77,600 to $103,000 per year with potential for additional compensation through the company's bonus plan.
• Opportunities for growth, development, and exploring talents and passions.