ASSOCIATE MANAGER - SOCIAL MEDIA & AFFILIATES

About the Role

Key Responsibilities

• Build a community for the brands Roaman's, Jessica London, and S4A through social media.
• Manage the social media pages for these brands, developing tactics to increase key metrics such as follower counts and engagement.
• Report on KPIs (engagement, follower growth, reach, etc.) and continuously optimize based on performance.
• Work with brand stakeholders to develop a social posting calendar for each brand.
• Create and curate engaging and on-brand content that aligns with the brand's media plan and merchandising stories.
• Collaborate with creative teams on obtaining necessary assets and copy for social media posts and campaigns and upload content for posting.
• Build a social influencer program by finding and working with on-brand social influencers.
• Identify potential influencer partners, initiate communication, and send clothing samples.
• Build relationships with influencers to become brand ambassadors.
• Manage Impact Radius affiliate platform, monitor affiliate performance, and make recommendations around affiliates and commission rates.
• Help grow the affiliate program by finding content publishers and influencer networks to engage with.
• Own all reporting and metrics for social and affiliate channels.
• Interpret data to drive recommendations.
• Monitor trends, community conversations, and competitors to inform strategy.
• Prepare ad hoc analyses and deep dives on social and affiliate performance.

Requirements

• 2-4 years of related experience in social media marketing.
• Track record of managing and growing a social media program.
• Knowledge of social media platforms (Facebook, Instagram, and TikTok specifically).
• Strong analytical skills; proficiency in Microsoft Excel.
• High level of comfort with data, reporting, A/B testing, and analytics.
• Strong communication and team-working skills.
• High level of organization with attention to detail.
• Requires a self-starter mindset and ability to manage tasks independently.
• Ability to prioritize multiple objectives within a fast-paced, changing environment.
• Tech-savvy with proficiency in digital and mobile technology.
• Experience with Adobe Photoshop, affiliate platforms (Impact), social media management tools (Hootsuite or Dash Hudson), or influencer affiliate networks (LTK, ShopMy, Skimlinks) is a plus.

Nice to Have

• Experience with influencer affiliate networks (LTK, ShopMy, Skimlinks).
• Proficiency in digital and mobile technology beyond basic skills.

Qualifications

• Educational background is not explicitly specified but implied experience in social media marketing.

Benefits & Perks

• Competitive Health Benefits (Medical, Dental & Vision).
• Employer HSA Contribution.
• 401K Match.
• Employee Assistance Program.
• Hybrid Work Schedule (Corporate).
• Business Casual Attire.
• Wellness Initiatives.
• 30% Associate Merchandise Discount Across our Family of Brands.
• Employee Discount on Travel, Cell Phone Plans and More.
• Generous Paid Time Off Program.