Manager, Social Media and Content

About the Role

Key Responsibilities

• Develop and own the overarching social media and performance marketing strategy, setting clear KPIs for brand awareness, engagement, and conversion that align with business objectives.
• Serve as the in-house expert on organic social media analytics, tracking, and attribution. Use data insights from platforms and tools (e.g., Sprout Social, Google Analytics, Meta Business Suite) to constantly optimize campaign performance, prove ROI, and inform future strategy.
• Concept, budget, and lead multi-platform social campaigns from ideation to execution.
• Manage relationships and the scope of work with third-party agencies, influencers, and content creators to amplify reach and drive performance.
• Proactively identify and capitalize on new channel opportunities, emerging platforms, and trends to grow our audience and stay ahead of the curve.
• Monitor, analyze, and report on social performance metrics to senior leadership, translating data into actionable insights and clear strategic recommendations.
• Partner closely with Performance Marketing, Product Marketing, and Ecommerce teams to ensure social strategy is integrated and supports broader customer acquisition, retention, and product launch goals.
• Own and evolve the brand voice and visual identity for ZAGG and Mophie across all organic social channels, ensuring consistency and quality in all published content.
• Own and manage the social media budget, ensuring efficient allocation of resources across content, tools, and agency partnerships to maximize impact.

Requirements

• 5 to 7 years of experience in a social media management role, with a proven track record in a strategic, data-driven capacity for a consumer brand.
• Managerial experience in budgeting, planning, and leading third-party agencies and freelancers.
• Expert-level knowledge of social media analytics, tracking pixels, UTM parameters, and ROI reporting.
• Ability to derive actionable insights from data.
• A strong strategic and creative mind for campaign ideation and storytelling, with the ability to direct creative resources.
• Deep understanding of social media advertising, platform algorithms, and best practices for both organic and paid social.
• Experience with influencer marketing strategies and managing end-to-end influencer campaigns.
• Excellent communication and presentation skills, with the ability to advocate for strategy and report on performance to senior leadership.
• An assertive, proactive, and performance-driven attitude with a constant focus on channel growth and optimization.
• Passion for consumer tech, mobile lifestyles, and building authentic brand communities.

Nice to Have

• Hands-on expertise in shooting and editing short-form video content.
• Experience with social listening tools.
• Experience in the consumer electronics or mobile accessories space.