Senior Social Media Marketing Manager

About the Role

Key Responsibilities

• Lead the development and execution of a unified social media strategy across major social channels such as Instagram, TikTok, Facebook, LinkedIn and other emerging platforms.
• Create and curate high-quality videos, photos, graphics, and copy for social media platforms. Partner with the Creative team to develop high-quality video and photo content.
• Manage the editorial strategy, process, and execution, including quality assurance of photos, videos, and copy to ensure social content meets brand and editorial standards.
• Monitor and analyze performance metrics to optimize content and engagement strategies.
• Stay ahead of industry trends, platform updates, and emerging social media best practices.
• Act as a brand storyteller, ensuring all content reflects the brand's identity, values, and target audience.
• Drive alignment meetings with Brand team, internal creative team and influencers to conceptualize and create engaging/shareable campaign content.
• Oversee and manage content calendars, reporting, optimization, and tracking metrics for all brands, including reports on engagement, KPIs, and collaboration goals on a weekly and monthly basis.

Requirements

• 7+ years of digital marketing experience, with minimum 5+ social media marketing.
• Experience managing social media brand presence across all channels.
• Strong writer, able to generate impactful caption copy.
• Excellent eye for design / creative that pops.
• Extreme attention to detail and eagle eye for catching errors such as spelling, grammar, incorrect dates, complex language, and acronyms.
• Willing to travel to conferences and events, with experience overseeing social media at live / virtual brand events.
• Strong experience with social media management tools.
• Preferred: Experience with Google Analytics or other tools to measure social impact on website traffic.

Nice to Have

• Experience with Google Analytics or other tools to measure social impact on website traffic.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)