Social Media Manager

broadhead

Minneapolis, MN

Full Time

Mid Level

52k-56k

2 days ago

Job Description

About the Role

At broadhead, we believe bold ideas create meaningful impact. We work with clients who are transforming the way we live and work, and we pride ourselves on being a smart, collaborative team that gets things done and makes a difference. broadhead has social media team members in Minneapolis, Minnesota, and Delafield, Wisconsin. A qualified candidate can be hired from either market and choose which city they would like to office in. This position would have a hybrid schedule (3 days/week in office; 2 days/week remote is a typical week at broadhead). As a Social Media Manager, you'll lead day-to-day content, campaigns, community management, and paid activations, using platform expertise, problem-solving, and analytics to keep clients relevant, grow audiences, and drive measurable results across both organic and paid channels.

Key Responsibilities

Lead day-to-day social media strategy for multiple clients, managing both organic and paid social efforts from planning, community management, through reporting and optimization.
Develop paid social strategies across platforms, managing budgets, audience targeting, bidding strategies, and creative testing to maximize performance.
Translate platform trends into actionable ideas, recommending when to layer in paid amplification.
Partner with PR, media, and performance marketing teams to ensure social efforts are integrated into larger brand and campaign strategies.
Analyze performance metrics across organic and paid channels, delivering clear, actionable reporting and optimization recommendations.
Stay current on social and performance best practices, platform updates, and cultural trends to keep client strategies fresh and effective.

Requirements

2-3+ years of experience in social media marketing, with agency experience preferred.
Strong grasp of both organic and paid social, with proven experience managing budgets and delivering measurable results.
Proficient with social media tools such as Sprout Social and Meta Business Manager.
Proficient in analytics and reporting, with the ability to distill data into insights and actions.
Exceptional written communication skills.
Experience across both B2B and B2C, with the agility to shift tone, tactics, and targeting to meet audience needs.
Client-facing experience, with strong communication skills and the confidence to present strategy and results.
Detail-oriented, organized, and able to balance creative thinking with performance-driven execution.

Nice to Have

Experience managing social media campaigns in a variety of industries.
Knowledge of cultural trends and platform updates.

Benefits & Perks

Full package of traditional benefits including medical, dental, vision, life, and disability insurance.
Paid Time Off, paid holidays, and 401(k) matching.
Paid parental leave, performance-based bonuses, employee stipends, and gym access.
Employer contributions to HSAs, FSAs, and Student Loan Debt Repayment benefits.

Working at broadhead

At broadhead, you'll find a place where bold thinking is celebrated, hard work is rewarded, and people come first. We offer a dynamic, inclusive culture where your voice is heard, your talents are valued, and your growth is a priority.

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