Manager, Factory Brand Social and Influencer

J. Crew

New York, NY

Full Time

Senior

98k-122k

2 days ago

Job Description

About the Role

The Social Media Manager is responsible for planning, implementing, managing and monitoring the J.Crew Factory Social strategy in order to increase brand awareness, acquire new customers to the Brand, increasing engagement and follower growth. This role involves overseeing social media accounts, creating content strategies, analyzing campaign effectiveness, and collaborating with creative teams to support brand goals and market presence.

Key Responsibilities

Design and implement holistic social media strategy to align with brand goals & vision
Oversee day-to-day management of social media accounts / campaigns and ensure appropriate brand voice and consistency
Create and manage the monthly Social editorial calendar which includes monthly sales objectives and initiatives
Create actionable plans to grow and maintain followers across Instagram, Twitter, Facebook, Pinterest, YouTube, LinkedIn, Snapchat, and TikTok
Facilitate scaling brand and company awareness and support growing Store footprint
Work closely with the Creative Director and Creative team on specific campaign content and pre-planning content by Quarter
Supervise all aspects of social media interaction between customers and the company, ensuring a positive customer service experience
Analyze effectiveness of all campaigns using marketing measurements and social media analytics tools
Monitor the competition and be aware of market changes and developments
Act as the advocate of social, digital, and emerging media integration

Requirements

BA required
Social Media Manager experience ideally within Fashion/Retail
Advanced knowledge and understanding of social, digital and new media platforms, including technology, customer experience and integration across marketing touch points
Expertise in how Social drives foot traffic
Strong project management and organizational skills

Nice to Have

Experience in fashion or retail industries
Experience with social media analytics and marketing measurements
Ability to collaborate closely with creative teams

Qualifications

Bachelor's degree (BA)

Benefits & Perks

Health & Well-being: medical, dental, prescription, and vision insurance, family planning support, fitness discounts, medical travel
Associate Discount across all brands (J.Crew, J.Crew Factory, Madewell)
Summer Fridays: early office closure at 1:00 PM during summer months
Community Impact through philanthropic efforts and J.Crew Cares Program
Winter Break at the end of December for eligible full-time associates

Working at J. Crew

At J.Crew Group, creating a community and culture that builds belonging is a core focus. The company is deeply committed to Diversity, Equity, and Inclusion efforts and values a diverse workforce. They affirmatively provide equal opportunity to all associates and applicants regardless of background or protected characteristics.

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