Senior Manager, Club Social Strategy

About the Role

Key Responsibilities

• Lead the development and implementation of data-driven strategies to optimize social media performance across clubs' accounts, with a focus on fan engagement and innovation.
• Serve as a strategic advisor to clubs, providing 1:1 consultations tailored to each team's unique content strategy and business priorities.
• Support the expansion of Club social media efforts in international markets, identifying opportunities and offering scalable solutions.
• Act as a subject matter expert on social trends and emerging platforms, with a strong understanding of what drives engagement and content consumption.
• Oversee social reporting, including the delivery of weekly, monthly, event/campaign-based, and ad hoc reports for both internal and club stakeholders.
• Translate data into actionable insights - identifying emerging trends, performance benchmarks, and strategic opportunities across all platforms.
• Drive cross-functional collaboration with Marketing, Media, Legal, Club Business Development, and other internal teams to integrate social strategies into broader League priorities and tentpoles - including but not limited to Super Bowl, Combine, Draft, and Pro Bowl.
• Build and maintain relationships across League departments, clubs, platform partners, and external vendors.
• Assist in the development of executive-level presentations and decks.
• Manage and mentor two direct reports.

Requirements

• Bachelor's degree in marketing, communications, business, or another related field.
• Minimum of 7-8 years of relevant professional experience within the social media space.
• At least 3 years of experience managing direct reports.
• Thorough understanding of social media platforms and content performance (including but not limited to TikTok, Instagram, X, Snap, Facebook, Reddit, etc.).
• Deep knowledge of social analytics and experience with tools such as Emplifi, Zoomph, etc.
• Experience with driving key business priorities such as tune-in, revenue, and ticket sales through social media.
• Strong attention to detail and ability to multitask multiple high-stakes projects efficiently.
• Exceptional collaboration and communication skills, with the ability to work with a wide variety of personnel (from the c-suite to interns).
• Ability to work nights and weekends during NFL gamedays, League events, and peak periods.
• Must be a self-starter with the ability to work both independently and on a team.
• Demonstrated leadership capabilities, including mentoring and developing junior team members.

Nice to Have

• Prior experience within sports is a plus, but not a requirement.
• Ability to translate data into clear, visually compelling presentations and dashboards.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 7-8 years of relevant social media experience.
• Experience managing direct reports for at least 3 years.

Benefits & Perks

• Salary range of $120,000-$145,000 USD.
• In-person work at NFL offices or stadium locations; remote and hybrid options are not offered.
• Work environment that emphasizes collaboration, connection, and maintaining NFL culture.