Associate Manager, Technical Support - Online Marketing

About the Role

Key Responsibilities

• Implement all website edits requested by marcom, digital, project and creative services manager.
• Learn multiple database systems within Baxter and use them as a marketing resource to organize and publish product information to websites including: part numbers, content, literature, instructions for use, images, categorization, filters, cross referencing/upselling, website search, maintenance and updating of content, connections and links among resources, under the guidance of website, digital and marcom managers.
• Create and manage IT tickets for repairs and maintenance to the website when needed (service, marketing, catalog FLC pages), collaborating with other Baxter teams and departments, participating in IT scrum calls and efforts to improve simplicity, speed, urgency and efficiency.
• Serve as key technical support resource for online marketing technology, including but not limited to: websites, content management systems, salesforce, Google Analytics, SEM Rush, sales and marketing automation, landing pages, SEO/SEM technical support, maintaining content libraries, packaging files/projects for archiving, technical social media tasks, dealer/customer toolboxes and resources and doing the work to connect these touchpoints to better provide marketers with customer journey data in the form of actionable dashboards and reports.
• Improve processes, workflow and efficiency as it relates to technical online marketing platforms.
• Manage and evaluate outside suppliers/resources as it relates to technical online marketing topics, and make recommendations to the FLC marketing teams for improvements, efficiencies and cost reduction.
• Work closely with Website Project Manager, Digital Marketing Manager and Marketing Communication Managers to provide the technical frameworks and infrastructure to fulfill marketing and creative vision.
• Work closely with marketing teams to establish technical connections, online platforms, tools and resources that enable delivery of measurable leads and use technology to improve the transformation of leads into opportunities for the front line care division.
• Recommend and manage outside technical resources including, but not limited to: website developers, programmers, marketing automation systems.
• Update content and materials across websites and social media from a technical standpoint, and recommend processes and procedures that improve efficiency and speed to online distribution.
• Coordinate technical efforts with cross-functional teams including Sales, IT, Product Development, Software, Internal Management and external partners.
• Support technical aspects of generating and distributing data reports across connected marketing systems.

Requirements

• High school/GED required. Associate's or Bachelor's degree preferred.
• Minimum of 5 years managing projects with experience focused on technical aspects of marketing, website development, programming and technical execution, using online technology to support marketers.
• Proficient, detail-oriented, organized planner and executer of technical online marketing projects.
• Well versed with cultivating and recommending online technology-related solutions and connecting them to marketing teams.
• Superb cross-functional and project management skills.
• Clear communication skills and the ability to articulate technical concepts for internal colleagues' understanding.
• Proven organizational skills with a high degree of attention to detail.
• Strong analytical, problem-solving and decision-making skills.
• Ability to work in a team environment and foster collaboration.
• Experience learning and using multiple CMS and website development/editing platforms.
• Experience in database management/queries, programming/programmer management and selection.
• Ability to master a website CMS and make updates efficiently and carefully.
• Proficiency with MS Office Suite (Word, PowerPoint, Excel).
• General understanding of Adobe Creative Suite.
• A quick study and self-starter eager to accept new challenges.

Nice to Have

• Experience in supporting marketing automation systems.
• Experience connecting various online platforms and tools to support marketing objectives.
• Experience working with external developers, programmers, and technical vendors.

Qualifications

• High school diploma or GED; Associate's or Bachelor's degree preferred.
• At least 5 years of project management experience in technical marketing and website development.

Benefits & Perks

• Comprehensive compensation and benefits packages including medical and dental coverage from day one.
• Insurance coverage for life, accident, short-term and long-term disability, and business travel insurance.
• Financial benefits such as Employee Stock Purchase Plan (ESPP) and 401(k) Retirement Savings Plan with company matching.
• Flexible Spending Accounts, educational assistance, paid holidays, paid time off (20-35 days), family and medical leaves, paid parental leave.
• Additional benefits including commuting benefits, Employee Discount Program, Employee Assistance Program (EAP), and childcare benefits.