Associate Manager, Technical Support - Online Marketing

About the Role

Key Responsibilities

• Implement all website edits requested by marketing, digital, project, and creative services managers.
• Learn and utilize multiple database systems within Baxter to organize and publish product information on websites, including part numbers, content, literature, images, categorization, filters, cross-referencing, website search, and content maintenance.
• Create and manage IT tickets for website repairs and maintenance, collaborating with other teams and participating in IT scrum calls to improve processes.
• Serve as a technical support resource for online marketing technology, including websites, content management systems, Salesforce, Google Analytics, SEM Rush, marketing automation, landing pages, SEO/SEM support, content libraries, social media tasks, and customer tools.
• Improve processes, workflows, and efficiency related to technical online marketing platforms.
• Manage and evaluate outside suppliers/resources related to online marketing technology and recommend improvements.
• Work closely with website project managers, digital marketing, and marketing communication teams to provide technical frameworks and infrastructure.
• Establish technical connections and platforms that enable lead generation and conversion, connecting marketing systems to provide actionable data.
• Update website and social media content from a technical standpoint and recommend procedures to improve online distribution speed and efficiency.
• Coordinate technical efforts with cross-functional teams including Sales, IT, Product Development, Software, and external partners.
• Support technical aspects of generating and distributing data reports across marketing systems.

Requirements

• High school diploma or GED required; Associate's or Bachelor's degree preferred.
• Minimum of 5 years managing projects focused on technical aspects of marketing, website development, programming, and online technology support.
• Proficient, detail-oriented, organized planner and executor of online marketing projects.
• Experience with multiple CMS and website development/editing platforms.
• Knowledge of database management, queries, programming, and programmer management.
• Ability to master website CMS platforms and make updates efficiently.
• Proficiency with MS Office Suite (Word, PowerPoint, Excel).
• General understanding of Adobe Creative Suite.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent cross-functional and project management skills.
• Clear communication skills, capable of translating technical concepts for non-technical colleagues.
• Ability to work in a team environment and foster collaboration.
• Experience in connecting marketing platforms and supporting marketing objectives with technology.

Nice to Have

• Experience learning and using multiple CMS and website development/editing platforms.
• Experience in database management/queries and programming management.
• Ability to quickly understand and utilize new technology platforms.
• Experience with marketing automation systems and SEO/SEM technical support.
• Proficiency with Adobe Creative Suite.

Qualifications

• High school diploma or GED; Associate's or Bachelor's degree preferred.
• At least 5 years of project management experience in technical marketing and website development.

Benefits & Perks

• Comprehensive health and dental coverage starting day one.
• Insurance for life, accident, short-term and long-term disability, and travel insurance.
• Financial benefits including Employee Stock Purchase Plan (ESPP) and 401(k) Retirement Savings Plan.
• Flexible Spending Accounts, educational assistance, paid holidays, paid time off (20-35 days), family and medical leaves, and parental leave.
• Additional benefits such as commuting benefits, Employee Discount Program, Employee Assistance Program (EAP), and childcare benefits.