Associate Marketing Director

About the Role

Key Responsibilities

• Develop and implement integrated marketing plans aligned with business priorities, ensuring a client-centric approach tailored to global and regional market nuances.
• Own end-to-end campaign execution—from strategy and budget allocation to measurement and reporting—delivering against marketing KPIs with a focus on contributing to commercial results.
• Serve as a key liaison between Product, Sales, and Marketing teams, influencing stakeholders beyond your direct reporting line to maximize campaign impact.
• Champion innovation by leveraging new technologies, AI-assisted marketing tools, and data-driven insights to optimize performance.
• Develop the annual marketing plan and budget, ensuring alignment with DVR business objectives and client segment personas.
• Apply a global mindset while tailoring programs to regional needs, collaborating with global and regional teams to adopt best practices.
• Lead integrated product marketing campaigns that position S&P Global as a thought leader, identify marketing qualified leads, facilitate renewal and client retention.
• Craft high-impact marketing communications adhering to legal, compliance, and brand guidelines.
• Utilize marketing automation tools and CRM analytics to measure performance and optimize reach.
• Partner with Sales to drive timely lead processing and provide regular and consistent updates to stakeholders.
• Develop sales enablement materials to articulate product value propositions and support revenue growth.
• Collaborate with the Global Events team to identify and assess event opportunities, design event engagement and activation strategies, and track ROI.

Requirements

• 8+ years of B2B marketing experience, preferably in financial services or related industries.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven ability to operate independently while influencing stakeholders at all levels.
• Experience in developing impactful campaigns, managing budgets, and cross-functional projects.
• Ability to analyze data and report on marketing-driven commercial results.
• Expertise in digital, social, and event marketing channels.
• Exceptional communication, presentation, and organizational skills.
• Adaptability and ability to thrive in fast-paced environments and embrace change.
• Strategic thinking with a focus on market success.
• Collaborative leadership skills across teams and regions.
• Tech-savvy with an eagerness to explore AI and automation.

Nice to Have

• Deep understanding of financial markets, including securities pricing, reference data, risk analytics, or ETF/index data management.
• Familiarity with Salesforce CRM, Marketo, and AI-driven marketing tools.
• Experience working in global, matrixed organizations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of B2B marketing experience.

Benefits & Perks

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: Perks for partners and children, including some best-in-class benefits for families.
• Beyond the Basics: Retail discounts, referral incentive awards, and other small perks.