Associate Marketing Manager - Florida/South Carolina

About the Role

Key Responsibilities

• Support the Marketing Manager in identifying, implementing, and executing relevant local media partnerships, events, sponsorships, etc., to support the overall brand, business, and consumer plan for the cluster.
• Lead local activation of highly innovative, cut-through brand building programs.
• Work with brand teams to create local programs and materials consistent with brand strategy and equity guidelines.
• Evaluate programs and initiatives, making recommendations for discontinuation or improvement.
• Partner with the commercial team to educate, plan, and evaluate agency execution of assigned brand initiatives.
• Serve as the primary point of contact for consumer marketing agency ambassador team members working in the field, ensuring optimal resourcing.
• Manage local consumer marketing funds and provide input into local resource allocation decisions.
• Serve as a critical resource for local consumer and competitive insights.
• Champion brand building by providing category/portfolio/brand expertise and conducting tastings and brand education training.

Requirements

• At least 3 years of marketing experience in a consumer goods, music, media, sports or other experiential environment, with demonstrated experience in developing, executing, and managing brand programs.
• Strong analytic skills with the ability to turn insights into actions.
• Impeccable vendor and budget management, with the ability to operate independently to negotiate contracts and execute programming.
• Experience working with and managing outside agencies, including POS development and advertising.
• Strong verbal and written communication skills with the ability to build productive relationships across all levels, functions, and cultures.
• Demonstrated ability to work on projects with cross-functional teams to meet consensus goals and manage through influence.
• Proven ability to develop and execute innovative big ideas that grow brands.
• Highly organized with the ability to manage multiple priority projects simultaneously.
• Strong results orientation with a track record of superior financial performance.
• Ability and willingness to travel up to 35% of the time, including some weekends.
• Ability to work in a high-pressure environment, meet deadlines, and coordinate multiple projects.

Nice to Have

• Experience in developing, executing, and managing brand programs in a consumer goods, music, media, sports, or experiential environment.
• Experience negotiating contracts and managing outside agencies.

Qualifications

• Experience in marketing within relevant industries (consumer goods, music, media, sports, experiential).

Benefits & Perks

• Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
• We offer equitable pay structures for individual and company performance alongside a premium employee experience.
• A range of premium benefits that reflect our company values and meet the needs of our diverse workforce.