Marketing Coordinator

About the Role

Key Responsibilities

• Develop, implement and manage innovative ideas to drive resident engagement, and resident retention.
• Support Marketing and Property Managers to execute each community's monthly marketing plan.
• Develop, implement, and manage resident retention events at communities by working with Multi-Family Leadership, Community Managers, and Marketing Manager.
• Schedule social media and communication campaigns to align with marketing strategies.
• Work with Multi-Family Leadership and Marketing to ensure social media is incorporated into all marketing efforts.
• Coordinate with Marketing on press documents, when needed.
• Assist in the development and implementation of a benchmarking and measurement program to gauge the effectiveness of social media programs and key initiatives.
• Assist in the delivery of content, stories, information and our brand message into the social media space.
• Research and provide information to leadership regarding the most effective ways to position our Multi-Family brand in the external conversation.
• Support marketing events; working with vendors, speakers and logistics of the event.
• Work as an administrator for the Community websites on Rent Café including populating content, data entry, auditing data input into system, maintenance and uploading of files, user support, training department users.
• Build relationships with properties and other internal departments to support successful campaigns.
• Stay up to date with industry trends and digital technology trends.
• Assist in other departmental and organizational projects as needed and assigned.

Requirements

• 1-3 or more years of experience in a related marketing role.
• Proficiency in all Microsoft Office Programs and experience in Adobe required.
• Bachelor's degree in marketing or a relevant field, preferred.
• Analytical and results oriented individual with understanding of online communities and social channels.
• Strong communication and interpersonal skills, including excellent writing skills.
• Ability to manage multiple projects and hold busy contributors to content deadlines.
• Expert knowledge of social channels such as Facebook, Instagram, Snapchat, Twitter, etc.
• Strong attention to detail.

Nice to Have

• Real Estate and Rent Café experience preferred but not required.

Qualifications

• Bachelor's degree in marketing or a relevant field, preferred.
• 1-3 or more years of experience in a related marketing role.

Benefits & Perks

• Blue Cross Blue Shield health insurance plans.
• Delta Dental, vision, life insurance.
• 401(k).
• Over three weeks of vacation time.
• 10 paid holidays.
• Friedman Swag.
• Wellness activities.
• Continuing education reimbursement benefits.
• Referral bonuses for new employees and new business.
• Charitable activities that give back to our communities.
• Recognition program to celebrate the successes all year long.
• Training seminars for leadership and professional development.
• Employee activities planned throughout the year such as BBQ's, holiday parties, frozen yogurt Fridays.