Associate Marketing Manager/Marketing Manager, One World (Hybrid)

About the Role

Key Responsibilities

• Campaign Development: Ideate, develop, and execute innovative and data-driven marketing plans for individual titles and series. Adapt strategies based on market data, consumer trends, and performance metrics.
• Asset Coordination: Partner with the design team to create compelling assets for campaigns, including digital content, email marketing materials, social media graphics, and more.
• Team Communication: Effectively communicate marketing plans and strategies to in-house teams, including publishing, editorial, and sales departments, ensuring alignment and collaboration across all functions.
• Competitive Analysis: Monitor industry best practices and emerging trends on social media that could enhance engagement and sales and use this information to refine and optimize marketing campaigns.
• Social Media Management: Help oversee and manage One World's Instagram account, ensuring a consistent and engaging presence that aligns with the brand's voice and identity.

Requirements

• Minimum of 5 years of experience in marketing, with a strong preference for candidates with experience in book publishing.
• Self-motivated and able to prioritize tasks effectively.
• Strong creative thinking and strategic planning abilities.
• Excellent communication, presentation, and writing skills.
• Ability to multi-task and thrive in a fast-paced, deadline-driven environment.
• Proactive and exceptionally organized, with a keen attention to detail.
• Proficiency with Microsoft Office Suite and experience designing marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.

Nice to Have

• Experience working directly with authors and agents.
• Experience managing campaigns in a publishing environment.

Qualifications

• Experience in marketing, preferably in book publishing.

Benefits & Perks

• Full-time employment with eligibility for comprehensive benefits.
• Salary range: $66,500 for Associate Marketing Manager and $73,500 for Marketing Manager.
• Annual profit award or bonus, subject to company results.
• Hybrid position with occasional in-office responsibilities, including meetings, author visits or events, and ad hoc projects.
• Benefits include Medical/Prescription drug insurance, Dental, Vision, Flexible Spending Accounts, 401(k), Disability Insurance, Life Insurance, Commuter Benefits, Student Loan Repayment, Educational Assistance, and generous paid time off.