Associate Media Buyer

Hiebing

Madison, WI

Full Time

Entry Level

4 days ago

Job Description

About the Role

The Associate Media Buyer at Hiebing is responsible for executing and managing digital media campaigns across various channels, including video, audio, display, social, and other tactics. This role involves hands-on media buying, collaborating with internal teams to interpret performance insights, and optimizing campaigns based on data-driven decisions. The position requires working with external media partners to build strategic proposals and drive results for clients. Hiebing is a full-service agency dedicated to creating meaningful stories for brands and pro bono causes, fostering a collaborative and curious work environment in Madison and Austin.

Key Responsibilities

Evaluate audience, inventory and placement scenarios associated with digital buys, with significant ownership of the media buying process
Execute digital media campaigns on behalf of clients, including campaign set-up, billing/invoicing, trafficking and QA
Own the daily maintenance and optimization of digital media campaigns to deliver against established KPIs successfully
Analyze data regularly and compile cadenced reports with performance insights that drive actionable, strategic campaign shifts
Own reporting within our dashboard, including data integrity
Maintain knowledge of clients' businesses, competition and latest industry trends
Continuously learn through webinars, partner presentations, etc. to seek and develop new and innovative digital media solutions

Requirements

Internship or other relevant digital media execution experience
Proficiency in backing ideas and suggestions with data, using research to understand a scenario and delivering a good recommendation
Mathematic and analytical skills, as well as Excel knowledge
Ability to analyze data and research to formulate actionable plans
Bias for transparent and open dialogue and an always-learning lens
Ability to work in the United States without requiring sponsorship now or in the future
Ability to be on-site Monday, Tuesday & Wednesday weekly

Nice to Have

Prior internship or work experience in digital media

Qualifications

Entry-level position with a focus on analysis and digital media execution

Working at Hiebing

Hiebing is a passionate, full-service agency fueled by curiosity, dedicated to doing great work and good deeds. The team values collaboration, the 'We Before Me' credo, and a supportive environment where ideas are built upon with a 'Yes And' mentality. The company fosters a culture of learning and innovation, working together across Madison and Austin to craft meaningful stories for brands and causes.

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