PAID MEDIA MANAGER

About the Role

Key Responsibilities

• Develop and manage paid media strategies across multiple channels, including PPC, display, social media, and programmatic advertising, to drive leads and sales for clients.
• Manage, analyze, and optimize client campaigns daily to ensure maximum performance and ROAS.
• Collaborate with other teams such as creative, social, video, and brand to ensure relevant copy and assets are used to drive clicks and conversions.
• Partner with media agencies that support specific campaign flights or always-on strategies, briefing, managing, and supporting their teams to achieve the goals.
• Manage relationships with partner media platforms, developing win-win opportunities for both sides.
• Conduct keyword research and competitive analysis to identify opportunities for campaign optimization, leveraging insights from SEO to inform SEM optimizations.
• Analyze media performance, website traffic, and user behavior data to make data-driven decisions and recommendations for landing page content and user experience.
• Develop and deliver regular performance reports to internal stakeholders.
• Stay dedicated to continuous learning and industry trend updates, including new tools and AI, to incorporate into media strategies and prepare the company for future developments.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in paid media management with a proven track record of driving results.
• In-depth knowledge of paid social, PPC, display, and programmatic advertising, including Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads.
• Proficient in Google Analytics, Google Tag Manager, and other web analytics tools.
• Strong analytical skills and the ability to analyze complex data sets.
• Excellent communication skills, both written and verbal.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and the ability to prioritize tasks effectively.
• Experience serving as point of contact for multiple internal teams, vendors, tools, and ad platforms, with the ability to juggle priorities of senior-level stakeholders.
• Ability to work in a fast-paced environment with innovation and rapid iteration.
• Able to occasionally work flexible hours to support business needs tied to specific sport events.

Nice to Have

• Experience with SEO insights to inform SEM strategies.
• Experience supporting campaigns for high-profile sports and entertainment events.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 5 years of experience in paid media management

Benefits & Perks

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k and NFL Club Employees Pension Plan
• Paid time off (PTO) and company holidays