Manager, Paid Media & Performance - Full-time

About the Role

Key Responsibilities

• Full ownership of Brand Marketing investment financials, including completion of media insertion orders, processing campaign billings, and invoice reconciliation
• Plan and forecast global media investments and their associated returns with executive-level reporting
• Partner with Finance to produce monthly marketing forecasts, close-of-month reports, and long-range business plans
• Collaborate across all functions of the organization to identify paid digital media needs and provide impactful analytical insights
• Lead the planning and implementation of digital advertising campaigns, including SEM, social, display, video, and other digital media
• Manage the identification and deployment of prospective media vendors, managing procurement, vendor relationships, and performance reporting
• Develop and review digital materials for accuracy and timeliness, including creative trafficking sheets
• Oversee media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshots
• Prepare pre-, mid-, and post-campaign presentations to report on media strategy against goals
• Assess media campaign results and propose improvements
• Manage global media tagging needs and partner with Digital Experience to prioritize and monitor requests
• Control and reallocate global media budgets as needed, with up to daily adjustments
• Consolidate Brand Marketing budgets with monthly deliverables
• Support strategic media plan negotiations using past campaign data
• Establish scalable processes for campaign builds, targeting, audiences, and messaging
• Manage digital marketing operations, including key publisher/partner relationships and agency support

Requirements

• Undergraduate degree in marketing, advertising or other business discipline required (MBA highly preferred)
• 3-5 years of professional experience in digital marketing
• 3-5 years managing and implementing successful paid, omnichannel advertising strategies
• Expert-level knowledge of SEO/SEM and paid advertising with a proven track record of successful results
• Google AdWords and Google Analytics expertise
• Media buying and planning experience
• Strong paid advertising platform knowledge including paid search, paid social, content marketing, video, and programmatic platforms
• Highly proficient in MS Office, especially Excel
• Ability to collaborate with internal and external stakeholders across multiple functions and locations
• Excellent verbal and written communication skills
• Results-driven with the ability to make decisions and solve problems
• Ability to work under minimal supervision with a goal-oriented mindset
• Strong organizational, time management, and multitasking skills
• Courageous leadership and accountability

Nice to Have

• Travel industry experience
• Agency experience
• Hire Vets, Urgency, Positive Attitude, Multitasking

Benefits & Perks

• Up to 40% off any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts - Theme Park Tickets, Gym Discounts & more