Paid Media Strategist

About the Role

Key Responsibilities

• Initiate the overall campaign and ad planning, structure and in-platform builds of Paid Search, Paid Social and Programmatic campaigns, ensuring tactics and targeting align with media strategy and client objectives.
• Implement proper organization of campaign builds and hierarchy critical for optimization and reporting success.
• Ensure websites and paid media campaigns are set up with proper tracking using GTM & GA4, including review of website triggers and creation of conversion events.
• Build and apply UTM codes using standardized nomenclature across campaigns and ads.
• Configure website to client management system integrations to pass lead/action data and ad source information before campaign launch.
• Own and maintain media plan and weekly budget pacing documents to adhere to monthly budgets for all paid media channels.
• Support junior team members with weekly pacing, performance analysis, and monthly spend reconciliations.
• Communicate major campaign updates to the Account Lead and/or Client in a timely manner.
• Build reporting dashboards in Looker Studio, ensure accurate data population, and deliver insights to clients regularly.
• Lead development of digital media strategy, including planning budgets, channel allocations, and creating strategic and tactical materials for client presentations.
• Oversee and review the work of junior team members, including campaign management, reporting, and optimization recommendations.
• Manage external vendor RFPs, review insertion orders, and lead partner negotiations.
• Foster collaboration with other agency teams and act as a trusted resource for clients regarding campaign updates and metrics.

Requirements

• 5+ years of previous digital media experience, preferably with direct client experience.
• Familiarity with marketing principles, analytics, and concepts.
• Strong practice of various channels and buying methods, specifically programmatic (display, video), social, and search.
• Proficient in building and managing campaigns in Meta, Google, and Programmatic platforms.
• Honed skills in negotiating and constructing digital media plans, understanding planning, buying, and activation.
• Effective verbal and written communication skills, with confidence in presenting and selling ideas internally and to clients.
• Experience managing a direct report.
• Problem-solving skills with the ability to develop creative solutions and proactively address issues.
• Experience creating internal processes for campaign management and execution.
• Organized, detail-oriented, with strong follow-through and standardized process understanding.
• Ability to synthesize large data sets into actionable insights.
• Experience with lead-based campaign planning and execution.
• Familiarity with website tag management, tracking, and analytics platforms such as GA4 and GTM is a plus.
• Experience with reporting and data visualization platforms such as Looker Studio is a plus.
• Experience in the real estate industry—leasing apartments or selling homes—is a plus.

Nice to Have

• Experience in the real estate industry—leasing apartments or selling homes.
• Familiarity with website tag management, tracking, and analytics platforms such as GA4 and GTM.
• Experience with reporting and data visualization platforms such as Looker Studio.

Qualifications

• Educational background is not explicitly specified but implied to be relevant to digital media and marketing experience.

Benefits & Perks

• Medical, Dental & Vision Insurance
• Paid time off
• 401k match
• Wellbeing resources
• Salary range of $75,000-$90,000