Paid Media Manager

About the Role

Key Responsibilities

• Plan, implement, and optimize paid media campaigns across various channels, including social media, digital display, and traditional media platforms.
• Develop and execute sponsored content strategies to maximize audience engagement and brand visibility.
• Collaborate closely with media vendors to manage traditional media buying and ensure campaign effectiveness.
• Contribute to the creation and refinement of overall paid media strategies to align with business objectives.
• Monitor campaign performance metrics and provide detailed analytics reports to stakeholders.
• Manage budgets for paid media campaigns, ensuring cost-effective allocations and ROI.
• Stay updated on emerging trends in paid media and incorporate best practices into campaigns.
• Work with cross-functional teams to align media campaigns with broader marketing initiatives.
• Ensure all campaigns adhere to brand guidelines and maintain consistency across platforms.

Requirements

• Proven experience in managing paid media campaigns across multiple channels, including social media and traditional media.
• Strong knowledge of social media tools and platforms for campaign execution and performance tracking.
• Exceptional analytical skills with the ability to interpret data and optimize campaigns based on insights.
• Experience in vendor management and media buying processes.
• Familiarity with paid search and digital display advertising strategies.
• Excellent organizational skills and attention to detail to manage multiple campaigns simultaneously.
• Ability to work collaboratively with teams and communicate effectively with stakeholders.
• Passion for media strategy and a commitment to delivering high-quality results.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.
• Access to top jobs, competitive compensation, and benefits.
• Free online training.