OnStar Performance Marketing Lead

About the Role

Key Responsibilities

• Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
• Use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
• Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights.
• Monitor industry trends and identify new performance opportunities to keep campaigns competitive.
• Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
• Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs.
• Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.
• Collaborate with the Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.
• Liaise with channel-specific leads to define performance approaches and tests that align with overarching business objectives.
• Track, analyze, and communicate key learnings to inform future marketing strategies.
• Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.
• Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
• Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
• Work with analytics teams to refine audience strategies using data-driven insights.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing, marketing strategy, agency, or management consulting experience, with a focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization.
• 1-2 years of experience crafting compelling, simple, executive-ready strategy decks; strong proficiency with PowerPoint.
• High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software.
• Strong organizational and analytical skills, creative problem-solving, and attention to detail.
• Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
• Exceptional written and verbal communication skills, with the ability to simplify complex ideas for diverse audiences.

Nice to Have

• Experience with data visualization software.
• Experience working in automotive or technology industries.
• Familiarity with cross-channel marketing strategies and test-and-learn methodologies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of relevant marketing or management consulting experience.

Benefits & Perks

• Benefits from day one.
• Support for a rewarding career that rewards you personally.
• Total Rewards Resources available for more information.