Paid Media Specialist - Force Marketing

Force Marketing

Atlanta, GA

Full Time

Entry Level

43k-54k

4 days ago

Job Description

About the Role

The Paid Media Specialist will be responsible for developing, implementing, launching and monitoring campaigns for various clients in the automotive industry. The role requires an organized team player, excellent communicator, and someone comfortable working in a fast-paced environment. The company values innovation, velocity, growth, learning, and obsession with outcomes, fostering a remote-first workplace culture that emphasizes impact, accountability, and continuous development.

Key Responsibilities

Develop and execute image/video-based campaigns on various platforms (mostly Facebook & Google).
Implement and ensure proper tracking and attribution.
Monitor and report performance of campaigns.
Effectively manage budgets throughout the month.
Manage and optimize campaigns utilizing best practices.
Collaborate with client facing teams on research and strategy.
Demonstrate enthusiasm and passion for growing skills and facing new challenges.
Assist team members with questions, tasks and trainings as needed.
Proactively communicate and manage account expectations.

Requirements

Bachelor's degree with 1 year of experience, or an equivalent combination of education and/or experience.
Demonstrated experience building campaigns in Facebook Ads Manager, Google Ads, Trade Desk or other programmatic DSPs.
Strong understanding across pillars of traffic, conversion, retention and value maximization.
Familiarity with analyzing data in Google Analytics, and Dynamic Ads a plus.
Strong digital ad operations technical knowledge.
Excellent organization, attention to detail, project management, and time management skills.
Superior communication and presentation skills, orally and in writing.
Is legally eligible to work in the United States.

Nice to Have

Experience with Dynamic Ads.

Working at Force Marketing

The company fosters a culture built for velocity, growth & learning, and obsession with outcomes. They emphasize moving fast, accountability, continuous development, testing, optimizing, and scaling what works backed by data. The workplace is remote-first, with a focus on impact, collaboration, and professional growth.

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