Associate Media Director - Two Rivers Marketing

About the Role

Key Responsibilities

• Supports the Executive Director, Digital Marketing Solutions and/or Director, Media in leading and evolving Two Rivers Marketing's paid media offerings and expertise.
• Ensures the delivery of high-quality media plans that effectively target and engage audiences, drive brand awareness, and meet campaign objectives.
• Helps oversee daily operations of the paid media team, ensuring effective resource allocation and efficient campaign execution.
• Oversees paid media billing processes and budget management to ensure accuracy, efficiency, and alignment with client contracts and campaign objectives.
• Manages, mentors, and coaches media team members by providing regular feedback, fostering professional development, and helping define clear career growth pathways.
• Assists with team resourcing and account staffing to ensure media talent is aligned with client needs, project scopes, and team development goals.
• Supports recruitment and onboarding of new media team members, helping maintain and grow departmental expertise.
• Collaborates with cross-functional teams to define scopes, develop integrated strategies, and recommend approaches for paid media initiatives.
• Guides media planning and activation, overseeing budget allocation, media mix, vendor partnerships, and audience engagement strategies.
• Identifies and applies AI-driven solutions to improve media strategy, execution, and performance analysis.
• Works closely with cross-functional teams to ensure alignment between paid, owned, and earned media efforts.
• Provides strategic direction for paid media performance measurement, ensuring alignment with business goals and driving continuous improvement through innovation.
• Leads client-facing communications for assigned accounts, presenting media strategies, plans, reporting, and optimization recommendations.
• Guides the approach and framework for auditing paid media efforts and analyzes performance to identify opportunities for innovation and improvement.
• Identifies organic growth opportunities across accounts and helps develop new business proposals and service offerings.
• Plays a key role in agency new business pitches, providing strategic and tactical planning, budgeting support, and in-person presentations.
• Proactively monitors media trends, audience behaviors, and emerging technologies to identify and prioritize key insights for business recommendations.
• Drives process improvements, champions technology adoption, and cultivates new media partnerships to enhance agency capabilities and client outcomes.
• Supports the development of THRIVE courses related to paid media.
• Completes timesheets on a daily basis.

Requirements

• Bachelors degree in advertising, marketing, communications, or a related field.
• Minimum of 7 years of professional experience in media planning, buying, and analysis across online and offline channels.
• Experience managing teams and mentoring talent, preferably in a B2B agency environment.
• Proven track record of developing and implementing successful B2B integrated marketing and media strategies.
• Strong understanding of how media integrates with broader marketing initiatives, with the ability to think both strategically and tactically.
• Deep knowledge of digital marketing platforms, media planning tools, and audience research methodologies.
• Excellent leadership, communication, and presentation skills, with the ability to influence and inspire teams and clients.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Strong leadership qualities with the ability to coach team members and foster a positive, collaborative environment.
• Creative thinker, problem-solver, and innovator who uses analytics, technology trends, and audience insights to influence strategies.
• Passion for continuous learning, innovation, and staying current with industry trends.

Nice to Have

• Experience with AI-driven solutions in media strategy and execution.
• Experience in developing and delivering training or educational courses related to paid media.
• Certifications in digital marketing or media planning.

Qualifications

• Educational background in advertising, marketing, communications, or related fields.
• At least 7 years of relevant digital marketing and media experience.

Benefits & Perks

• Opportunity to work with global B2B brands in a stable, growing company.
• Work environment that prioritizes work/life balance and associates first.
• Employee ownership structure fostering a collaborative and supportive culture.