Associate Principal, Analytics Advisory, Analytics & Insights

About the Role

Key Responsibilities

• Independently develop advanced brand-specific analyses and create templates for colleagues to leverage for other brands.
• Conduct analyses leveraging previously untapped datasets.
• Expand the breadth of marketing science topics that the Advisory Practice provides insights on.
• Represent Amazon Advertising in meetings with advertisers and guide their leaders on advertising and marketing strategies.
• Develop relationships with senior marketing decision makers and establish oneself as a go-to expert in at least one advanced analytical area of advertising.
• Proactively address advertisers' needs by identifying issues and opportunities before they are recognized by the advertiser.
• Own an internal program that enhances the Practice's or A&I's capabilities.
• Write documents with recommendations that influence how partner teams operate, such as Account Management, Sales, or Product.
• Master Amazon proprietary tools and metrics to solve advertisers' business questions.

Requirements

• Bachelor's degree plus 10+ years' experience in client-facing data analysis roles.
• 5+ years of consulting experience with a major consulting firm or 5+ years of advertising experience with a top advertiser (agency or client side).
• Ability to translate technical aspects of analysis and metrics into actionable insights for both technical and non-technical stakeholders.
• Excellent data-driven storytelling skills with the ability to create and deliver compelling presentations with outstanding visuals to high-level stakeholders.
• Advanced proficiency in SQL, including writing complex queries from multiple tables, creating joins, extracting and manipulating data, and creating measures and metrics.
• Fluency with an advanced analytical tool (Python or R), with the ability to run advanced statistical modeling and analysis.
• Excellent organizational, interpersonal, and communication skills (both written and verbal).

Nice to Have

• Experience with advertising publishers and marketing/creative agencies.
• MBA, Master's, or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience.
• Experience in a performance advertising role managing complexity and scaling challenges.
• Experience in marketing campaign management, development, and execution.

Qualifications

• Educational background including a Bachelor's degree; advanced degrees preferred (MBA, Master's, Doctoral).

Benefits & Perks

• Competitive salary ranging from $138,200 to $239,000 depending on market location and experience.
• Total compensation package including equity, sign-on payments, and other benefits.
• Medical, financial, and other benefits as part of the total compensation package.
• Workplace accommodations and support for applicants with disabilities.