Automotive Marketing Specialist - Highland, Michigan, United States

LaFontaine Auto Group

Highland, MI

Full Time

Entry Level

2 days ago

Job Description

About the Role

The Marketing Specialist works closely daily with the Marketing Specialist Team Lead, Brand Marketing Managers, Marketing Specialists and Co-op Specialist on the coordination and execution of marketing initiatives, creative design, website updates, social media efforts, online directory management, and manufacturer co-op compliance. This key team member is responsible for the coordination and organization of projects across the corporate marketing team and reports to the Corporate Marketing Manager. The role is within LaFontaine Automotive Group, a growing, community-involved company committed to family, environmental protection, and an inspiring company culture.

Key Responsibilities

Communication with Brand Marketing Managers, Marketing Specialists, and Co-op Specialist
Communication with dealership management team and sales and service team members
Project coordination and completion by specified deadlines
Analyze performance metrics and provide actionable insights to improve ROI
Collaborate with creative and content teams to align ad creatives with campaign goals
Manage budgets, track spend, and report on campaign performance
Stay up-to-date with the latest trends and best practices in digital advertising
Assist in execution of marketing efforts across all LaFontaine Automotive Group locations, including project management, website audits and updates, online directory audits and updates, digital advertising (SEO, SEM, Social, display, video), creative design, email campaigns, traditional media, manufacturer compliance, third-party listing site management, co-op compliance, documentation collection, and reimbursement submissions

Requirements

1+ years in marketing or communications position
Proficient in Microsoft
1+ years of social media marketing (experience in automotive social media a plus)
Excellent knowledge of social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat, YouTube, Pinterest
Strong written and verbal communication skills
Excellent organization and time management skills
Self-motivated and team-oriented
Detail and task oriented
Experience with Google Analytics and Adobe Suite
High school diploma or GED preferred
Ability to access and navigate each department at the organization's facilities
Must be able to lift 15 pounds at times

Nice to Have

Experience in automotive social media
Video creation and editing skills
Content creation experience
Previous marketing experience

Qualifications

High school diploma or GED preferred

Benefits & Perks

Competitive Compensation
Employee Referral Program
Employee Discounts on Sales and Service
Benefits Package (Medical, Dental, Vision, Employer Paid Life/AD&D, Employee Assistance Program, Pet Insurance)
Voluntary Benefits (Flex Spending Account, Life/AD&D, Short-Term and Long-Term Disability, Critical Illness, Accident Insurance, Legal & Identity Theft Protection)
401(k) and Employer Match
Holiday Savings Program with Employer Match
Paid Time Off
Holiday Pay

Working at LaFontaine Auto Group

LaFontaine Automotive Group emphasizes building lifelong relationships that connect families and strengthen communities. The company values accountability, responsibility, respect, communication, teamwork, and passion. It promotes an inspiring culture that actively participates in community and charitable activities, and treats every customer like family. The organization is committed to employee growth, internal promotion, and a family-oriented environment.

Apply Now