AVP, Belk Rewards Marketing Manager

About the Role

Key Responsibilities

• Partnering with internal client organization and internal partners to identify and develop integrated solutions to grow retailer sales, credit penetration, incremental sales and net income.
• Partnering with the Belk client to develop both acquisition and lifecycle co-brand marketing strategies and communications based on industry trends, competitive insights, VOC/VOA research and prior campaign performance.
• Managing all components of direct marketing programs from design to execution, ensuring adherence to compliance and regulatory requirements, achieving desired results, and maintaining timelines and cost estimates.
• Tracking and maintaining the marketing programs budget, ensuring client alignment.
• Defining, executing, and managing customer and associate research with internal and external partner organizations.
• Providing thought leadership to influence SYF and Belk business leaders to implement marketing and product strategies based on customer, financial, and data-driven insights.
• Developing business case presentations and action plans to drive marketing strategy, including targeting recommendations, test design, cross-channel optimization, product opportunities, and cost/benefit analysis.
• Supporting various areas of focus as identified by internal and client needs.
• Performing other duties and/or special projects as assigned.

Requirements

• Bachelor's degree, or in lieu of degree, a high school diploma and 8 years in a marketing or customer analytics role in the financial services, credit card, and/or payments industry.
• 4+ years of progressive experience in a marketing role at a multi-product/multi-channel financial services or retail organization.
• Proficient in the use of MS Office product suite, especially Excel, PowerPoint, and Word.
• Ability to manage multiple programs simultaneously for on-time and on-budget delivery.
• Strong project management skills.
• Excellent communication, interpersonal, and presentation skills.
• Relationship management experience with cross-functional business partners and executive leadership.
• Experience working on web analytics, tracking performance from advertisement through to transaction completion.
• Legal authorization to work in the U.S. and willingness to undergo background checks and drug testing.

Nice to Have

• Graduate degree in Marketing.
• Strong innovation and creative mindset.
• Proven management and leadership skills.
• Experience in defining and implementing out-of-client/retailer spend programs.
• Knowledge of pertinent laws and regulations impacting financial services products (e.g., FCRA, UDAAP, Card Act, e-Signature Act, Reg B).
• Experience with CRM and MRM information management and workflow systems.

Qualifications

• High school diploma or GED, or a bachelor's degree.

Benefits & Perks

• Salary range of $90,000 - $155,000 annually, with eligibility for an annual bonus based on performance.
• Work from home flexibility, with occasional in-office engagement activities.
• Comprehensive benefits package (implied by standard company offerings).