AVP, Belk Rewards Marketing Manager

About the Role

Key Responsibilities

• Partner with internal client organization and internal partners to identify and develop integrated solutions to grow retailer sales, credit penetration, incremental sales, and net income.
• Collaborate with the Belk client to develop acquisition and lifecycle co-brand marketing strategies and communications based on industry trends, research, and campaign performance.
• Manage all components of direct marketing programs from design to execution, ensuring compliance and regulatory adherence, achieving desired results, and maintaining timelines and budgets.
• Track and maintain the marketing programs budget, ensuring client alignment.
• Define, execute, and manage customer and associate research with internal and external partners.
• Provide thought leadership to influence Synchrony and Belk business leaders to implement data-driven marketing and product strategies.
• Develop business case presentations and action plans for marketing strategies, including targeting, test design, cross-channel optimization, product opportunities, and cost/benefit analysis.
• Support various focus areas based on internal and client needs.
• Perform other duties and/or special projects as assigned.

Requirements

• Bachelor's degree or, in lieu of degree, a high school diploma and 8 years of experience in a marketing or customer analytics role within financial services, credit card, or payments industry.
• 4+ years of progressive experience in a marketing role at a multi-product/multi-channel financial services or retail organization.
• Proficiency in MS Office suite, especially PowerPoint, Word, and Excel.
• Ability to manage multiple programs simultaneously for on-time and on-budget delivery.
• Strong communication, interpersonal, and relationship management skills.
• Experience with web analytics, tracking performance from advertisement through transactions.
• Knowledge of laws and regulations impacting financial services products (e.g., FCRA, UDAAP, Card Act, etc.).
• Ability to organize and maintain a cross-functional, team-based approach in a fast-paced environment.

Nice to Have

• Graduate degree in Marketing.
• Strong project management skills.
• Experience with CRM and MRM information management systems.
• Exceptional presentation skills.
• Proven management and leadership skills.
• Experience defining and implementing out-of-client/retailer spend programs.
• Knowledge of pertinent laws and regulations impacting financial services products.

Qualifications

• High school diploma or GED, or a Bachelor's degree.
• Legal authorization to work in the U.S. without sponsorship.

Benefits & Perks

• Salary range of $90,000 to $155,000 annually, with eligibility for an annual bonus based on performance.
• Work from home flexibility.
• Potential for salary adjustments based on market in CA, NY Metro, and Seattle.