(USA) Senior Manager, Marketing Planning And Strategy

About the Role

Key Responsibilities

• Develop and implement local marketing strategies that align with the company's overall goals and objectives while ensuring each strategy is tailored to each market's unique characteristics.
• Collaborate cross-functionally with Membership, Channel Owners, Creative Teams and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting.
• Oversee event logistics, vendor coordination, and day-of-event management to ensure seamless execution.
• Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community.
• Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines.
• Work closely with cross-functional teams like Membership, Operations, and Real Estate to drive awareness, membership growth and sales for retail locations.
• Stay up to date on industry trends, best practices and the competitive landscape to identify opportunities for growth and improvement.
• Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies.
• Understand store design and layout to ensure new clubs meet brand standards and provide an optimal shopping experience.
• Track and analyze membership acquisition metrics to measure campaign success and optimize campaigns based on data.

Requirements

• Proven track record in event marketing, strategic planning, and member acquisition.
• Experience in retail marketing, including brand management, online/offline marketing, and managing vendor contracts and relationships.
• Strong communication and project management skills for coordinating with legal, real estate, construction, and store operations teams.
• Experience analyzing demographics, market trends, and competition for location selection and go-to-market strategies.
• Financial acumen to manage budgets and resources effectively to maximize ROI.
• Understanding of key marketing vehicles such as site, email, social, direct mail, TV, and media integrations, and how they work together.
• Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.
• Resourceful, self-starter with problem-solving skills and the ability to track down answers and resolve issues.
• Success in developing and implementing effective local marketing campaigns and strategies.
• Strong analytical skills to measure and optimize campaign performance.

Nice to Have

• Leading cross-functional projects.
• Supervisory experience.
• Masters in Business Administration.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 3 years' experience in marketing or related field, or 7 years' experience in marketing or related field.

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees.