AVP Global Marketing - GRE

About the Role

Key Responsibilities

• Own and execute a comprehensive marketing agenda across B2C and B2B segments, including brand, product, pricing, packaging, and lifecycle marketing.
• Drive performance across digital channels—search, email, social, content, events, PR, and partnerships.
• Use insights and analytics to identify target audiences, analyze trends, and develop data-driven strategies that resonate globally.
• Lead digital transformation efforts to enhance lead generation, conversion, and retention through marketing automation and MarTech.
• Establish KPIs, monitor campaign effectiveness, and iterate to maximize ROI and customer lifetime value.
• Build and mentor a high-performing team across integrated marketing, events, and creative strategy.
• Align marketing efforts with business objectives across functions and geographies.
• Define and amplify GRE's unique value proposition in alignment with ETS's mission and values.

Requirements

• Bachelor's degree required; MBA or Master's in Marketing, Business, or Communications preferred.
• 10+ years in digital marketing, with 5+ years in senior leadership roles.
• Proven success in global B2C and B2B marketing environments.
• Expertise in performance marketing, marketing automation, and MarTech platforms.
• Experience leading distributed teams in matrixed organizations.
• Passion for education and a commitment to ETS's values: Quality, Fairness, Integrity, and Social Responsibility.

Nice to Have

• Experience in global marketing environments.
• Experience in education or assessment sectors.

Qualifications

• Educational background with a Bachelor's degree; advanced degrees preferred.

Benefits & Perks

• Opportunity to work in a purpose-driven organization where innovation meets impact.
• Collaborative and mission-focused team environment.
• Participation in Business Resource Groups (BRG) for career growth.
• Potential for up to 8 hours of PTO for volunteer work on causes important to you.