AVP Global Marketing - GRE
Educational Testing Service
Job Description
About the Role
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide. ETS is a global leader in educational assessment and research, committed to advancing quality and equity in education for learners worldwide. We believe in the power of data, innovation, and purpose-driven leadership to transform educational outcomes and open doors for all. We're seeking a visionary Global Head of Marketing to lead the end-to-end marketing strategy for the GRE brand. This is a high-impact leadership role that blends strategic thinking, digital innovation, and global collaboration to drive brand preference, revenue growth, and mission impact.
Key Responsibilities
- Own and execute a comprehensive marketing agenda across B2C and B2B segments, including brand, product, pricing, packaging, and lifecycle marketing.
- Drive performance across digital channels—search, email, social, content, events, PR, and partnerships.
- Use insights and analytics to identify target audiences, analyze trends, and develop data-driven strategies that resonate globally.
- Lead digital transformation efforts to enhance lead generation, conversion, and retention through marketing automation and MarTech.
- Establish KPIs, monitor campaign effectiveness, and iterate to maximize ROI and customer lifetime value.
- Build and mentor a high-performing team across integrated marketing, events, and creative strategy.
- Align marketing efforts with business objectives across functions and geographies.
- Define and amplify GRE's unique value proposition in alignment with ETS's mission and values.
Requirements
- Bachelor's degree required; MBA or Master's in Marketing, Business, or Communications preferred.
- 10+ years in digital marketing, with 5+ years in senior leadership roles.
- Proven success in global B2C and B2B marketing environments.
- Expertise in performance marketing, marketing automation, and MarTech platforms.
- Experience leading distributed teams in matrixed organizations.
- Passion for education and a commitment to ETS's values: Quality, Fairness, Integrity, and Social Responsibility.
Nice to Have
- Experience in education or assessment industry is a plus.
- Knowledge of global digital marketing trends and tools.
Qualifications
- Educational background in marketing, business, or communications as specified in requirements.
Benefits & Perks
- Opportunity to work in a purpose-driven organization where innovation meets impact.
- Collaborative and mission-focused team environment.
- Participation in Business Resource Groups (BRGs) for career growth.
- Potential for up to 8 hours of PTO for volunteer work on causes important to you.
Working at Educational Testing Service
ETS is mission-driven and action-oriented, passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning. The organization values growth, innovation, and continuous transformation, fostering a diverse, collaborative, and respectful work environment that encourages volunteerism and social responsibility.
Job Details
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About Educational Testing Service
Website
ets.org
Location
Boise, ID
Industry
Educational Support Services
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