AVP-Marketing Strategy

About the Role

Key Responsibilities

• Develops and manages the annual marketing strategy and calendar in alignment with growth goals.
• Establishes KPIs and performance dashboards to measure campaign effectiveness and ROI.
• Partners with Finance and IT to analyze data and optimize marketing spend.
• Leads and mentors the project management, creative, and field marketing teams.
• Fosters collaboration across departments to ensure timely execution of campaigns and initiatives.
• Builds a culture of innovation, accountability, and continuous improvement.
• Translates strategic objectives into compelling messaging frameworks and creative concepts.
• Ensures brand consistency across all channels and touchpoints.
• Collaborates with the VP of Growth to evolve Trilogy's brand positioning and differentiation.
• Partners with Sales, Operations, and Customer Experience to align marketing efforts with census goals and resident engagement.
• Supports service line innovation by marketing new amenities and programming that attract future consumers.
• Absorbs and operationalizes marketing-relevant responsibilities from the VP of Growth role, including strategic planning for long-term revenue growth, external brand strategy and stakeholder messaging, and market research and competitive analysis.
• Performs other duties as assigned.

Requirements

• Bachelor Degree.
• 15+ years of experience in marketing leadership roles.
• Ability to sit, stand, bend, reach, stretch, stoop, walk, and move intermittently during working hours.
• Must be able to lift at least 50lbs.
• Ability to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.

Nice to Have

• Experience in senior living or healthcare marketing.
• Knowledge of performance dashboard creation and data analysis skills.
• Experience with cross-functional team management and collaboration.
• Ability to develop multi-channel marketing campaigns.

Qualifications

• Bachelor Degree.
• 15+ years of experience in marketing leadership roles.

Benefits & Perks

• Competitive salaries and weekly pay.
• 401(k) Company Match.
• Health, vision, dental & life insurance kick in on the first of the month after your start date.
• Mental Health Support Program.
• Student Loan Repayment and Tuition Reimbursement.
• First time homebuyers' program.
• HSA/FSA.
• Flexible work environment with hybrid options.
• First six months of training, orientation, and support.