AVP New Markets and Institutional Marketing

Athene USA

West Des Moines, IA

Full Time

Director

11 days ago

Job Description

About the Role

Athene is seeking an experienced and strategic AVP of New Markets and Institutional Marketing to lead marketing efforts that support the expansion of our institutional business and entry into new markets. This role will be responsible for developing and executing integrated marketing strategies that drive awareness, engagement, and growth across institutional and emerging segments. Athene offers a collaborative and inclusive culture with opportunities for professional growth and development, aiming to create a dynamic work environment at various locations.

Key Responsibilities

Lead the development and execution of multi-channel marketing campaigns to support institutional product launches and market expansion.
Partner with cross-functional teams including Product, Distribution, Strategy, and Compliance to align marketing efforts with business goals.
Create compelling messaging and content that communicates Athene's value proposition to institutional clients and partners in the Defined Contribution, Pension Group Annuity, and Structured Settlement markets.
Collaborate with sales and relationship management teams to develop marketing collateral and sales enablement tools and resources.
Drive lead generation and nurturing strategies through digital channels, performance marketing, and targeted outreach.
Analyze campaign performance and market data to optimize marketing strategies and report on key metrics.
Serve as a subject matter expert on institutional marketing, advising internal stakeholders on best practices and emerging trends.
Ensure all marketing initiatives comply with regulatory standards and reflect Athene's brand and values.

Requirements

Bachelor's degree in marketing, Business, or related field; MBA preferred.
8+ years of experience in B2B or institutional marketing within financial services.
Proven success in developing and executing strategic marketing plans across multiple channels.
Strong analytical skills with a data-driven approach to decision-making.
Excellent communication and stakeholder management skills.
Experience working in a highly regulated industry and understanding of compliance requirements.
Ability to manage multiple projects and priorities in a fast-paced environment.

Nice to Have

MBA (preferred).

Qualifications

Bachelor's degree in marketing, Business, or related field.
MBA (preferred).
8+ years of experience in B2B or institutional marketing within financial services.

Benefits & Perks

A collaborative and inclusive culture.
Opportunities for professional growth and development.
Competitive compensation and benefits.
A chance to make a meaningful impact in a growing organization.

Working at Athene USA

Athene is committed to inclusion and is proud to be an Equal Opportunity Employer. The company emphasizes a collaborative, inclusive environment with opportunities for professional growth, and supports its veterans as a Military Friendly Employer.

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