AVP, Regional Marketing

Whoop

Boston, MA

Full Time

Director

25 days ago

Job Description

About the Role

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members, from elite athletes to executives, to achieve their highest potential through continuous, personalized insights into sleep, strain, recovery, and more. WHOOP is seeking an AVP of Regional Marketing to lead a team of Country Marketing leads responsible for building brand heat and demand across global markets. Based in our Boston HQ and reporting to the VP of Global Marketing, this leader will bring a strategic mindset and deep international experience to help scale WHOOP's global presence. You will champion regional perspectives within the global team, shape market-specific strategies, and play a key role in identifying and launching WHOOP into new markets.

Key Responsibilities

Lead, support, and scale a high-performing team of Country Marketing leads focused on delivering demand and cultural relevance in their local markets.
Translate WHOOP's global brand strategy into localized marketing plans that resonate with local audiences and deliver business results.
Serve as a critical advocate for regional teams, ensuring their insights and needs inform global marketing priorities and resource allocation.
Identify and evaluate new market opportunities, conducting competitive, cultural, and commercial assessments to inform global expansion strategy.
Partner with Growth to optimize and localize the direct-to-consumer experience by market.
Work with Sales and FP&A on regional sales forecasting and demand planning.
Collaborate closely with Sales and Trade Marketing teams to align regional marketing with omnichannel sales goals, driving acquisition and growth across retail, digital, and partner channels.
Oversee development and execution of in-market campaigns across events, influencer marketing, partnerships, content, and media.
Monitor performance across all markets, using data to inform optimization and ensure continued ROI on regional initiatives.
Responsible for optimizing regional marketing budgets, balancing strategic investments with performance accountability.
Travel regularly to key and emerging markets to support launches, meet local partners, and stay connected to regional dynamics.

Requirements

15+ years of international marketing experience, with proven leadership across multiple regions and markets.
Demonstrated success developing and executing regional marketing strategies that drive brand affinity and business growth.
Experience managing distributed teams and operating within matrixed global organizations.
Strong strategic acumen with a track record of identifying and launching into new international markets.
Deep cultural fluency and ability to create campaigns that connect locally while aligning to a global brand.
Highly analytical and data-driven, with experience managing marketing performance and regional budgets.
Excellent communication and stakeholder management skills; capable of advocating effectively for regional priorities within a global org.
Willingness and ability to travel internationally on a regular basis.
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with high-quality standards.

Nice to Have

Experience working within a global organization with a matrix structure.
Experience in brand marketing, demand generation, or international market expansion.

Qualifications

Formal educational qualifications are not specified in the description.

Benefits & Perks

Not specified in the description.

Working at Whoop

WHOOP values character as much as experience and is committed to building a diverse and inclusive environment. They encourage candidates to apply even if they don't meet every qualification, emphasizing a focus on character and potential.

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