B2B Digital Marketing Senior Manager

Wellhub

New York, NY

Full Time

Senior

110k-140k

22 days ago

Job Description

About the Role

The B2B Digital Marketing Senior Manager at Wellhub is responsible for owning and executing the B2B demand generation strategy for the US market. This role involves overseeing paid media programs across channels such as paid social, paid search, and programmatic display, with a focus on driving qualified demand and revenue. The position offers an opportunity to contribute to a high-growth tech company that emphasizes wellbeing and supports a flexible, inclusive work environment. Wellhub, formerly Gympass, is a corporate wellness platform dedicated to connecting employees with wellness partners and fostering a culture centered on health, balance, and growth.

Key Responsibilities

Own US Paid Media strategy and execution, aligned to pipeline goals.
Design and optimize full-funnel campaigns including Awareness, Lead Generation, Nurture, ABM, and more.
Set and report on KPIs tied to pipeline, opportunity creation, and conversation.
Analyze performance data and deliver strategic recommendations.
Champion experimentation and channel innovation such as Reddit, YouTube, CTV, and other emerging platforms.
Collaborate with regional marketers, content, creative, and operations teams to execute and iterate campaigns.
Drive pipeline and revenue, ensuring campaign performance supports business goals.
Manage media budgets, agency relationships, and in-house resources to meet targets.
Test and scale high-impact tactics across all funnel stages from awareness to ABM and retargeting.
Ensure paid programs are integrated and effective within the broader marketing strategy.

Requirements

4-6+ years of experience in Paid Media with a proven track record in B2B growth and revenue impact.
Hands-on experience managing LinkedIn, Google Ads, Meta, and other emerging platforms.
Comfort with tools like Google Sheets, Looker, Tableau, and performance data analysis tools.
Experience building campaigns for Enterprise and SMB segments with different journeys and needs.
High standard of work and strong sense of ownership, with the ability to meet goals and ask critical questions.
Strong internal collaboration skills and ability to partner with demand generation leads.
Mandatory experience leading growth and strategy through paid media channels.

Nice to Have

Experience working in SaaS, Tech, or wellness categories.

Qualifications

4-6+ years of hands-on digital experience leading growth and strategy through paid media channels.

Benefits & Perks

Competitive salary range of $110,000 - $140,000 depending on location and experience.
Eligibility for annual bonus, sales incentive plan, and stock options.
Comprehensive health, dental, vision, and life insurance.
Flexible work models including hybrid and full remote options, with home office stipends and work allowances.
Flexible schedule to accommodate personal and business needs.
Access to onsite gyms, digital fitness programs, and online wellness resources.
Minimum of 25 days PTO per year plus additional days based on tenure.
Paid parental leave for new parents.
Opportunities for personal and career growth in a supportive, high-performance environment.

Working at Wellhub

Wellhub fosters a value-based culture of trust, flexibility, and integrity. It emphasizes wellbeing, inclusivity, and collaboration within a high-growth, innovative environment. The company encourages a growth mindset, supports work-life balance, and promotes diversity, equity, and belonging. Employees are empowered to take care of their wellbeing and that of their families, with access to wellness resources and a supportive community.

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