B2B Marketing Operations Manager

About the Role

Key Responsibilities

• Build, deploy, and monitor marketing automation programs such as Marketo or equivalent, including engagement, triggers, email, webinar, and event campaigns.
• Create and manage workflows, emails, landing pages, and forms; ensure quality standards and testing before launch.
• Build robust flows between our corporate website, marketing automation tools, CRM systems, Chili Piper, Unbounce, ZoomInfo, and Ringlead.
• Support A/B testing, segmentation, and campaign optimization.
• Maintain data integrity and compliance within the marketing database.
• Oversee marketing-specific CRM requests, troubleshoot issues, and manage lead-to-opportunity workflows.
• Optimize Salesforce/Marketo (or equivalent) integrations for accurate lead and campaign tracking.
• Iterate and improve lead structures and lead scoring, assist in automating assignment processes, and maintain data quality in top-of-funnel data capture.
• Develop and maintain metrics reports on marketing and sales activities, campaign effectiveness, and business impact.
• Establish feedback loops on unconverted top-of-funnel activity, analyzing qualitative and quantitative data.
• Analyze campaign and lead performance, conversion rates, and deliver actionable insights with recommendations for improvement.
• Identify and resolve inefficiencies in marketing and sales processes.
• Document and improve workflows, develop standardized playbooks, and support best practices.
• Collaborate with cross-functional teams to align on campaign strategy, execution, and reporting.

Requirements

• 4+ years in a marketing operations or similar B2B role.
• Demonstrated ability to manage and optimize marketing automation and CRM systems.
• Strong organizational and project management skills; ability to oversee multiple campaigns and deadlines simultaneously.
• Experience with workflow documentation and process improvement.
• Exceptional written and verbal communication skills.
• Detail-oriented, self-motivated, and able to work independently and in teams.
• Passion for continuous learning and staying updated on marketing technology trends.
• Experience with analytics platforms like Google Analytics, SQL, Metabase is preferred.
• Familiarity with B2B customer lifecycle management and customer journey mapping is preferred.
• Solid understanding of creative and campaign processes is preferred.

Nice to Have

• Experience with analytics platforms like Google Analytics, SQL, Metabase.
• Familiarity with B2B customer lifecycle management and customer journey mapping.
• Solid understanding of creative and campaign processes.

Qualifications

• Management experience (implied by the need for process improvement and project management skills).

Benefits & Perks

• 100% paid benefits: medical, dental, and vision.
• Short term and long term disability.
• Unlimited vacation time.
• 401k program with matching benefit.
• Stock options.
• Company culture and virtual hangouts.
• MacBook and accessories for remote work.
• Annual company retreats (next in Atlanta, Georgia this November).