Optimization and Workflow Manager, Hybrid in Eden Prairie, MN

About the Role

Key Responsibilities

• Responsible for configuration and support of specific capability platforms within marketing, including content management systems, marketing productivity tools, workflow technologies, creative support technologies, and other elements of a marketing technology stack
• Provide support across Corporate Marketing and Communications to ensure best practice use of marketing technology tools and capabilities, such as Workfront and Opal, with a drive to improve automation and reduce inefficiency
• Assist Marketing stakeholders and colleagues with optimal implementation and usage of various capabilities through training, guidance on best practices, and issue support
• Lead various significant marketing activities with technical savvy and marketing best practice experience, including major process initiatives and new integrations with different technology applications
• Lead the assessment of new capability needs for marketing including reporting and various time tracking on overall standard processes
• Lead and promote a process of continuous improvement across Marketing to ensure programmatic spend and use of capabilities continues to mature and become more efficient
• Engage in research and support activities to help marketing select appropriate process and workflow technologies or optimize existing capabilities

Requirements

• 3+ years of recent experience with administration, development, or management of a workflow platform (Preference given to experience with Workfront)
• 3+ years of technology background with ability to quickly understand and communicate strategic workflow process factors to a marketing or corporate audience
• 3+ years of experience working with marketers or marketing stakeholders in consulting, business development, or operational roles
• 3+ years of experience working in or with a corporate marketing function, preferably with marketing technology, CRM, or related roles
• Proficiency with MS Office (including Word, Excel, Outlook, PowerPoint, Access)

Nice to Have

• Project Management Professional (PMP) or another project management certification
• Experience with ServiceNow or other help desk ticketing software
• Expertise in administration, development, or management roles with tools such as Workfront, Opal, Adobe Experience Manager, Domo, Eloqua, Adobe Analytics, Salesforce, Marketo, Sprinklr, Sysomos, Trendkite, or BrandWatch
• Subject Matter Expert (SME) in at least one area of marketing technology such as workflow process, campaign optimization, email marketing, content management, social media marketing, or digital media
• Thorough understanding of marketing process and workflow
• Knowledge of Client-Server Technologies, Web Development, Network Operating Systems, Cloud, and Internet Technologies