Marketing Operations: Audience Manager

Wolf Creek Nuclear Operating Corporation

Burlington, KS

Full Time

Mid Level

6 days ago

Job Description

About the Role

The Marketing Operations Audience Manager works at the intersection of marketing and technology, overseeing the systems the marketing team uses to communicate with customers, to automate and streamline processes, and to develop sophisticated audience segmentation with the goal of reaching the right customer with the right message. They will manage segmentation and customer personalization initiatives through the marketing tech stack, including Eloqua, Sitecore, Sitecore CDP Personalize, and Blastpoint. The role involves engaging in a test-and-learn strategy, interpreting campaign results to refine strategies, and serving as a liaison between IT, development, marketing, and product teams.

Key Responsibilities

Develop and execute marketing automation and personalization strategies to nurture leads, improve customer engagement, and drive product conversions and signups.
Manage and optimize marketing automation platforms, focusing on Sitecore (XP, CDP, Personalize) and Eloqua, to ensure efficient and effective campaign execution.
Develop test scenarios and executions, generate regular reports on key metrics and campaign performance, and provide insights to enhance future strategies.
Collaborate with product and marketing teams to inform future tactics and strategies.
Coordinate with IT and contract resources on updates, break-fixes, plug-ins, etc., perform pre-release testing and validation.
Monitor and analyze industry trends, competitor activities, and customer behavior to identify opportunities and challenges.
Help implement A/B testing and other analytical methods to optimize digital campaign performance and deliver actionable insights.
Ensure smooth email deployments and correct dynamic message delivery, including single sends and journeys.
Ensure accurate and clean data within marketing systems, adhering to data security best practices.
Collaborate with the IT team to integrate marketing systems (databases, analytics, CRM, social) with other business applications for seamless data flow.
Oversee the newly implemented Customer Data Platform to create personalization opportunities on the website and in customer emails.
Create customer lists and segments focused on matching content with the most receptive audience.

Requirements

Bachelor's degree in business administration, computer science, information technology, marketing, psychology, or a related discipline.
3-5 years of related work experience overseeing marketing operations (for level II) or 6-10 years (for senior level).
Experience collaborating with cross-functional teams.
Background that balances marketing, technology, and customer insights.
Experience in marketing systems integrations, including CMS, CDP, CRM, and ESP.
Familiarity with Sitecore products and Eloqua is strongly preferred but not required.
Familiarity with Google Analytics.
Strong analytical skills and the ability to synthesize multiple data sources to develop insights and action plans.
Customer-first approach and the ability to view communications from the customer's perspective.
Project management skills and the ability to organize complex, cross-team projects.
Understanding of security and privacy best practices.
Solid HTML skills for troubleshooting web and email issues.
Experience managing outside vendors, contracts, and budgets.
Mindset of continuous improvement and ability to learn and iterate.
Solid presentation skills and the ability to interpret technology for senior management.

Nice to Have

Certifications in Oracle, Google Analytics, Sitecore, and other marketing technology tools are a plus.

Qualifications

Bachelor's degree in a related discipline.

Benefits & Perks

Normal office working conditions.
Opportunities to work in a hybrid environment with remote and in-office days.

Working at Wolf Creek Nuclear Operating Corporation

Evergy has a clear mission to empower a better future and values People First. The company is committed to building a diverse and inclusive team where everyone has a voice and can bring their best every day. Evergy is proud to be an equal opportunity workplace and an affirmative action employer.

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