Digital Asset Specialist

About the Role

Key Responsibilities

• Manage the migration and organization of product data and digital assets across marketing platforms, using structured tracking and documentation.
• Ensure metadata consistency, taxonomy alignment, and compliance with governance standards.
• Collaborate with IT and brand teams to support the ingestion, tagging, and publishing readiness of both product data and digital assets.
• Oversee full asset lifecycle management, including upload, version control, and archival processes.
• Organize and implement large-scale asset migrations, ensuring metadata accuracy and alignment.
• Maintain clear and concise documentation and training materials for internal and external stakeholders.
• Coordinate with cross-functional teams to ensure timely delivery of content and imagery.
• Align asset workflows with campaign planning and partner engagement.
• Support asset lifecycle management in the context of Co-Op campaigns.
• Assist stakeholders with onboarding and managing digital assets and metadata for co-op initiatives and custom asset libraries.

Requirements

• 3-5 years of experience in digital asset management, product data coordination, marketing operations, or related fields.
• Proficiency in Microsoft Excel and the Microsoft Office Suite.
• Experience with DAM platforms, CMS tools, and marketing automation systems.
• Strong project management and cross-functional collaboration skills.
• Excellent communication and documentation abilities.
• Experience with co-op or channel marketing programs is a plus.
• Experience with AI and digital asset automation is a plus.

Nice to Have

• Experience with AI and digital asset automation.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance offerings.
• Short-term disability.
• 401K plan.
• Work schedule: Hybrid, 2 days onsite in Malvern PA.