Marketing Operations - Manager / Senior Manager

Veeva Systems

Boston, MA

Full Time

Mid Level

90k-150k

6 days ago

Job Description

About the Role

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies, Veeva surpassed $2B in revenue in the last fiscal year and is committed to values such as Doing the Right Thing, Customer Success, Employee Success, and Speed. The company is a public benefit corporation (PBC) supporting flexible work environments and aims to build technology, processes, and best practices to optimize marketing campaign performance. The role focuses on strategic consulting within the NA Marketing team, primarily supporting marketing campaigns through automation and analytics.

Key Responsibilities

Analyzing and interpreting campaign trends to provide early insights into evolving best practices.
Researching and proactively communicating new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement.
Managing global campaign consulting services to guide field marketers on building best practice campaign journeys, nurture programs, and persona-focused segmentation.
Establishing and maintaining strategic partnerships with key global marketing and sales stakeholders.
Providing strategic recommendations for campaign performance enhancement and implementing solutions to meet quarterly marketing and sales objectives.
Managing the development of recurring training and ongoing support on Marketo automation topics such as persona-based segmentation, engagement studio best practices, and email testing.
Owning the delivery of campaign performance metrics and providing proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization.
Leading Veeva Summit event reporting, including weekly and post-event analytics.

Requirements

3+ years of experience supporting global B2B software campaign deployment and optimization using the latest marketing techniques and technology.
Proven working knowledge or certification in Sigma and Marketo (or equivalent).
Strong understanding of B2B marketing processes including campaign planning, execution, testing, and conversion metrics.
Expertise in persona-focused database segmentation and augmentation.
Strong Excel skills.
Ability to build relationships in a cross-functional global environment.
Analytical skills to translate marketing data into insights that drive measurable change.
Critical thinking, attention to detail, and problem-solving skills.
Hands-on team player with a positive attitude and excellent English communication skills.
Ability to manage multiple strategic projects under tight deadlines.
Proven ability to succeed in a dynamic environment.

Nice to Have

Basic knowledge of SQL or other database expertise.
Advanced technical skills in HTML coding, CSS, JavaScript.
Knowledge of digital marketing tools such as web tracking and Google Analytics.
Experience in the life sciences industry.

Qualifications

Educational background not explicitly specified but implied experience in marketing and automation tools.

Benefits & Perks

Base pay ranging from $90,000 to $150,000, with potential variable bonus and stock options.
Flexible work arrangements supporting work from home or office.
Support for regional hubs and social bonds through office locations.
Inclusive environment with equal opportunity employment.

Working at Veeva Systems

Veeva is a public benefit corporation committed to balancing shareholder interests with societal and employee success. The company values flexibility, innovation, and high-quality employment opportunities, fostering a collaborative and inclusive work environment.

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