Base Ads Marketing Operations Manager, US

Coinbase

Washington, DC

Full Time

Mid Level

17 days ago

Job Description

About the Role

The Base Ads team is seeking a Marketing Operations Manager to support campaign execution and optimization. The role is central to managing ad trafficking, QA, targeting, and campaign performance across multiple channels, ensuring compliance with publisher standards and regulatory requirements. The position offers an opportunity to impact Base's user acquisition engine and work in a detail-oriented, problem-solving environment within a company committed to innovation and growth.

Key Responsibilities

Manage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic).
Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements.
Partner with compliance teams to review and approve ads before they go live.
Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met.
Actively monitor campaigns in both publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies.
Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization.
Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency.
Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations.

Requirements

3-5 years in ad operations, campaign trafficking, or paid media execution.
Hands-on experience with Meta, Google Ads, LinkedIn, Twitter/X, and/or DSPs.
Solid understanding of pacing, delivery, targeting, bids, placements, and conversion tracking.
Experience reviewing creative against ad platform and legal/compliance standards.
Process-driven, meticulous attention to detail, and able to execute flawlessly under tight deadlines.
Strong communicator and collaborator with cross-functional teams.

Nice to Have

Experience in fintech, crypto, or other highly regulated industries.
Familiarity with MMPs (AppsFlyer, Adjust) and tag/pixel management.
SQL or scripting skills for deeper campaign analysis.
Knowledge of attribution methodologies and performance measurement.

Working at Coinbase

Coinbase values diversity and equal opportunity employment, fostering an inclusive environment. The company emphasizes compliance, innovation, and a commitment to providing reasonable accommodations for individuals with disabilities. Coinbase also participates in privacy and legal programs to ensure responsible data handling and fair employment practices.

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