BI Marketing Analytics Sr Analyst

3S Business Corporation

New York, NY

Contract

Senior

8 days ago

Job Description

About the Role

The BI Marketing Analytics Sr Analyst is responsible for analyzing marketing and attribution data to quantify return on marketing investment, optimize budget allocation, and provide strategic recommendations across channels and partners. The role involves creating reports and dashboards, partnering with internal and external teams, and supporting data pipeline improvements during agency transitions.

Key Responsibilities

Analyze marketing and attribution data to quantify return on marketing investment, optimize budget allocation, and provide recommendations across channels and partners utilizing cross platform analyses, experimentation, and media mix model outputs.
Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations.
Create and maintain reporting and dashboards for internal marketing teams and external agencies, especially during the agency transition period.
Partner closely with internal teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results.
Improve and strengthen marketing data pipelines with data engineering teams, ensuring data integrity during the transition between media agencies.
Support ad hoc analysis to provide deeper and more granular insights on media performance.
Perform additional duties and responsibilities as assigned.

Requirements

Experience analyzing marketing and attribution data to inform strategic decisions.
Ability to create and maintain reports and dashboards for marketing teams and external agencies.
Strong collaboration skills to work with internal teams and external partners.
Experience with data pipeline improvements and ensuring data integrity.
Ability to support ad hoc analysis for media performance insights.

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